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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Storytelling for Grant Writers: 10 Tactical & Stylistic Tips

Achieve

Whether it’s an emailed donation appeal, social media post, or old-school flyer on a bulletin board, the best nonprofit communications help your audience relate to and position themselves within your mission’s story. But what about some of your highest-impact communications— grant proposals ? Stories make things real.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service.

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Association Brain Food: 3.8.24

Reid All About it

Social Media & AI Bootcamp Series 2024: Generative AI in Social Media Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .

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How a middle school lesson can increase member engagement

Association Success

Throughout the course of their membership, members will cycle through these needs, and search for any solutions your organization can offer. In 1943, Maslow, an American psychologist, proposed a new theory of human motivation. Private groups hosted online (especially on social media). How do you keep them around?

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Use Social Capital to Measure Social Media

AssociCom

It seems there is a rush to spend money on social media and therefore a need to justify social media expenditures by return on investment (ROI). Of course measurement is necessary, but please use the right measurement. ROI is not the right measurement for most social media efforts.

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Use Social Capital to Measure Social Media

AssociCom

It seems there is a rush to spend money on social media and therefore a need to justify social media expenditures by return on investment (ROI). Of course measurement is necessary, but please use the right measurement. ROI is not the right measurement for most social media efforts.