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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 161
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Frank Kenny Part 1: Social Media Relationship-Building

GrowthZone

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Before too long it will dominate social media news feeds.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Ask them to sign up for a new learning course?

Strategy 169
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New Report: #AI4Giving – Unlocking Generosity with Artificial Intelligence

Beth Kanter

There are, of course, real challenges and risks of using AI for fundraising. Unlike social media, we can’t “see” AI at work, it happens in the background, which makes it more dangerous to end users who don’t necessarily know, for instance, that they are talking to a robot and not a person.

Report 82
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. For example, some members might say they want more opportunities to earn CPE credits at your conferences; but when you look at the data, you might find that CPE course completions are low at your events.

Revenue 320
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Thursday Buzz: The Path to Better Meetings? Social Media

Associations Now

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Of course, Kalanick isn’t the only CEO to ever find himself in hot water.

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Nonprofits That Stray Off Course

Reid All About it

Reporting on the Komen lawsuits , the Wall St. Steve Drake, whose company manages the National Christmas Tree Association, reached out to the social media community for advice and later wrote about the lessons they learned – lessons every nonprofit should heed. Or, maybe they are necessary? flickr photo by docentjoyce.

Course 150