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MAY 26, 2023

Host: PCMA Speakers: Nick Borelli, Marketing Director, Zenus Matthias Clock, Marketing Director, RX Anh Nguyen, Founder, Spark Event Management Jen Santos, Founder & CEO, Smart Event Academy Howard Givner (moderator), SVP Knowledge & Innovation, PCMA | Founder, Event Leadership Institute Fri 6/2 at 1 p.m. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195

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NOVEMBER 20, 2020

Virtual conference pricing. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies.

Certificate 370

Certificate System Dallas Price 370

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

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AUGUST 18, 2017

Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Dion Hinchcliffe identifies the enterprise technologies to watch. Location: Washington DC. Marketers need content.

Price 153

Price DC Washington Team 153

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DECEMBER 8, 2017

Yes, the ASAE Technology Conference is next week! Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. Mon 12/11 at 5 p.m.* – Association Women in Technology Champions Happy Hour Meetup (National Harbor MD).

DC 150

DC Washington Review System 150

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MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Mike Murray, Content Marketing Institute ). Host: ASAE Technology Section Council.

DC 170

DC FAQ Member Experience Project 170

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. Location: Washington DC and virtual. More info/register.

DC 170

DC Washington Social Media Revenue 170

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NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Location: Washington, DC.

DC 150

DC Washington Innovation Price 150

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. 1 CAE credit.

Innovation 359

Innovation Las Vegas Communications Education 359

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 8, 2017

The weekly list of free webinars and events for the association community… “Discomfort is the price of admission to a meaningful life.” Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. Location: Washington DC or virtual.

DC 153

DC Chicago Washington Project 153

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SEPTEMBER 15, 2017

Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax —and avoid getting the axe. If you have a hard time keeping up with emerging technology , check out the creative ways these eleven CIOs stay current.

Raleigh 203

Raleigh Arlington Social Media DC 203

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MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. to 5:00 p.m. –

Arlington 170

Arlington DC Washington LMS 170

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JULY 21, 2017

A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

Associations Now

NOVEMBER 16, 2018

With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. The DC region was already known to be tech-forward (see a recent CompTIA study , for example). Here are three possible ripple effects.

North Carolina 84

North Carolina Virginia Raleigh DC 84

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APRIL 12, 2019

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). 1 CMP credit. Host: PCMA.

LMS 276

LMS Pennsylvania Innovation Education 276

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FEBRUARY 10, 2017

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. Washington DC). Tue 2/14 at 1 p.m.

Raleigh 150

Raleigh Austin Review Social Media 150

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FEBRUARY 10, 2017

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

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JUNE 9, 2017

Your weekly list of free webinars and events for the association community… My friends at DelCor Technology Solutions have kicked off their 15th Annual.org Community Food Drive to support the Capital Area Food Bank. Many of the criteria also apply to other types of technology too. Host: Marketing General Incorporated.

DC 150

DC Marketing System Report 150

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OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

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OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. More info/register. Hosts: EventBank.

millennials 150

millennials eBook Washington Innovation 150

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JUNE 23, 2017

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies. For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Presenter: Anna Toon, learning product marketing manager, Abila. Host: American Marketing Association.

DC 153

DC Content Education Software 153

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Location: Washington DC and online.

LMS 221

LMS Software Revenue Cost 221

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. How we manage our career and go about finding work has radically shifted due to emerging technologies and constantly changing economic conditions. Digital Marketing for the Event Planner: Organic Search. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Software Arlington Cost 150

Potomac Core

APRIL 23, 2019

Despite profitability, Industries are using new technologies to prepare for whatever comes next. Are Data focused – Sharing any new or emerging research insights that might give company owners, executives, entrepreneurs, employees, and investors a window into new and emerging market opportunities.

Recruiting 188

Recruiting Recruitment System Industry 188

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OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Host: ASAE Technology Section. Moderators: Laura Lewis, Director of Technology, Society of Critical Care Medicine. Digital Marketing: Research. More info/register. 1 CMP credit.

LMS 150

LMS millennials Blended Learning System 150

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NOVEMBER 18, 2022

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Anyone who leads a technology project, like an AMS implementation, must understand APIs. Host: Association Women Technology Champions. Stacey Telford, Community Manager at The Marketing Society.

DC 43

DC Education Technology Washington 43

YourMembership

DECEMBER 9, 2011

Technology. We just returned from #Tech11 in DC and I spent the whole plane ride home “unplugged” – reviewing my notes and thinking about how we can do things differently, better. Smith is the Director, Inbound Marketing at YourMembership.com. Associations. Nonprofits + Foundations. Chambers + EDCs. Advantages.

Conference 150

Conference Membership Management Software DC 150

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

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MAY 20, 2022

Wonky technology can be really exciting when you get a sense of the potential it can deliver. Must-have technology. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Arlington 41

Arlington Project DC Technology 41

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JUNE 12, 2020

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Abby Ohlheiser, MIT Technology Review ). Identify signals in the market that can impact how you operate.

Montana 243

Montana Leadership Tools Innovation 243