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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Reimagine what you mean when you say “customers” and expand that definition. You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Social media followers. Affiliates.

Revenue 169
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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. How advocacy fits into the social media equation.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Other options to consider are social and community listening. This proactive strategy will definitely help set your association apart in such a busy world!

Revenue 320
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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth Kanter

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Not all influencers are the same.

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Social Media Roundup: Before The Contract Becomes Binding

Associations Now

That, and more, in today’s Social Media Roundup: Catch It Before You Sign It. The truth IS out there and your association is definitely needed (or should be)! YourMembership.com Industry Resource Director Rick Rutherford cites the example of Tamara, a new nurse who works multiple jobs and long days.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. Watch what is trending online. You are looking for experts.