Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

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Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

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ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

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Examples Strategy Review Discount 40

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Here are a few data-driven email strategies to help further market your association to your members and professional community. What if you had a different masthead for your newsletter based on the industry segment your member designated?

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Associations Now

AUGUST 4, 2015

The world of niche publishing may not be as focused on the almighty pageview or banner ad as its larger cousin, but that’s definitely no reason not to evolve. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice.

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Achieve

AUGUST 18, 2023

For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method.

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Associations Now

JANUARY 6, 2017

While all were interesting and definitely food for thought for association meeting planners, the one that jumped out at me was the sixth: learning through application. There’s nondues revenue potential in this strategy, too. “Conference buddies” could also play a role.

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Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. – Driving an Innovation Strategy.

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Association Briefings

JULY 30, 2021

If your association is considering a podcast, the time is definitely ripe. If your association is considering a podcast, the time is definitely ripe. So, what steps should associations take when formulating a podcasting strategy? It’s part of an association’s value proposition. By the Numbers So just how big is podcasting?

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Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

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Socious

JANUARY 16, 2017

That gives more context to another statistic from Gallup that you may have already heard: Engaged customers represent a 23% premium in share of wallet, profitability, revenue, and relationship growth over average customers. Highly engaged customers tend to feel positively about a brand, while disengaged customers are less satisfied.

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Content Library Newsletter Social Media 100

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.

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Fonteva

SEPTEMBER 2, 2021

While many other services only offer either big-picture solutions or are specialized for niche membership program types, such as point or tiered programs, Fonteva caters to all association program strategies. YourMembership is a fully integrated association solution that offers a strong content strategy toolkit across the board.

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Association Adviser

APRIL 16, 2013

We’ll also look closer at pricing strategies and activation. This includes lanyards, newsletters, banners, website advertising, category exclusivity and more. That trend has definitely changed because, after all, who knows your membership better than you? Features Revenue association Bob Burris revenue sponsorships'

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Associations Now

SEPTEMBER 12, 2016

” The supporters tier, which is $100 annually, is available for all individuals and artists whose labels generate $100,000 or less in revenue each year. You have to be willing to stretch your definition of work and constantly show off your brilliance. How Learning Makes You Uniquely Talented. "Living " https://t.co/1QQoE67ygf

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Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. ” (David Michaelson, Managing Director, Teneo Strategy, Research Fellow Institute for Public Relations). Real world example. Take Harley-Davidson, for example. Rappaport, Stephen D.,

Social Media 60

Social Media Communications Content Strategy 60

Association Success

APRIL 25, 2017

How do you preserve revenue streams from high-value content, reports, and publications and still rank highly in Google for those items, if Google can’t actually index the content? Would someone be likely to share this content with their audience in their newsletter? It was time to get more hard evidence for these recommendations.

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Content Social Media Guidelines Revenue 76

Associations Now

FEBRUARY 16, 2016

That’s a big deal, of course, and that requires email marketers to perhaps rethink their strategies a little bit. But there’s definitely room to play with the plan of attack. Moving Beyond Newsletters. Quite often, standard newsletters aren’t the best way to reach certain audiences.

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Email Marketing Marketing Newsletter Course 40

Disciple Media

JULY 24, 2019

Naturally, the overarching goal of any brand membership site is to increase revenue, whether directly through things like paid subscriptions or indirectly through higher engagement rates. But there’s a lot more to it than simply writing down the definition of good conduct. Step 5: Define a launch strategy.

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GlowGlobally

FEBRUARY 11, 2013

Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base. It costs you the same time and money to prepare this newsletter for ten thousand members as it does for one hundred thousand members. The trusted source of knowledge.

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Association Adviser

MARCH 10, 2014

The Center for Media Research recently cited four suggestions for developing a well-crafted mobile strategy from mobile messaging provider, Iris Mobile, that resonates with millennials. I also feel your organization doesn’t have to host high-definition images or fancy animation on a mobile site to make it appealing. Conclusion.

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Association Mavens

MAY 5, 2014

And actually where a lot of consultants might say the big problem is strategy, I actually find that it’s not usually the strategy that’s the primary hurdle that people are running into. The number two thing typically is a bad strategy. The strategy isn’t in line with the organization’s overall strategic objectives.

Social Media 40

Social Media Strategy Software Newsletter 40

Disciple Media

DECEMBER 17, 2019

If you want to add more revenue streams, then a social shopping community might be just what you need. But that doesn’t mean you can put your own content strategy on standby. The content calendar should provide a clear strategy, aiming for at least one contribution per day from your internal team.

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Social Media Content Guidelines Products 48

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. By my definition, ASOA tried both a force free trial and opt-in trial approach. growth strategies.

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Higher Logic

DECEMBER 22, 2015

Megan: The role definitely is really messy—there’s not a typical day! A lot goes into our weekly e-newsletter, too. That’s a real bump in revenue. I spend a long time on Twitter and Facebook groups, too. It could start one way, but then an unexpected post or new member changes its direction. It’s all there. Excellent resources.

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Social Media Library Resources Guidelines 120