Associations Now

OCTOBER 23, 2023

According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty. “We Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers.

Discount 111

Discount Library Newsletter America 111

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits.

Association Software 144

Association Software Recruiting Recruitment Software 144

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. A perfect time to repurpose content would be in your reoccurring member newsletter. Check out these sixteen strategies to repurpose your content: 1. Here are five strategies to follow: 1.

Content 80

Content Revenue How To Social Media 80

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52

Process Strategy Tips Discount 52

Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.

Communications 188

Communications Social Media Newsletter Content 188

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. A perfect time to repurpose content would be in your reoccurring member newsletter. Check out these sixteen strategies to repurpose your content: 1. Here are five strategies to follow: 1.

Content 52

Content Revenue How To Social Media 52

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? For example, you could begin the event with a general session and a headliner, speaking about personal development and strategies to set professional goals.

How To 75

How To Course Tips Education 75

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

APRIL 11, 2023

When you’re trying to connect with a friend or family member on social media, you just need to type in their name, scroll through any matching profiles, and voila! If you aren’t sure where to start, try some of these tactics to promote your member list: Promote it on social media. What is a Membership Directory?

Directory 52

Directory Examples Social Media Newsletter 52

Higher Logic

AUGUST 15, 2017

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement.

North Carolina 343

North Carolina Project Discount Leadership 343

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. It could include potential discounts for attending conferences or conventions and even place a value on exclusive member content. Now member value propositions have been playing a more critical role for membership organizations.

Discount 52

Discount Price Sample Marketing 52

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter! Tip #8 – Outsource.

Tips 215

Tips LMS Mooc Social Media 215

MemberClicks

FEBRUARY 15, 2023

Likewise, member appreciation efforts are crucial to your overall membership retention strategy and are a key way for how to boost membership. As mentioned above, having a concrete member appreciation strategy benefits both you and your members. Shout-out members on your social media. Host a member appreciation event.

Social Media 52

Social Media Newsletter Software Discount 52

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. Virtual swag bag Give sponsors an opportunity to include branded swag such as gift cards, discounts, and more.

Video 97

Video Case Study Discount Proposal 97

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component.

Press Release 100

Press Release Marketing Social Media New York 100

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. a discount code for anyone who attends a small group discussion). She leads the marketing teams and strategy at Fonteva and Protech.

Committee 52

Committee Newsletter Social Media Technology 52

MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. If your current team is stretched thin, think about bringing in volunteers.

Software 52

Software Membership Management Newsletter Revenue 52

SilkStart

JANUARY 8, 2018

Anxiety and confusion are widespread, and tech is often considered unessential to strategy. Our Technology Donations Program offers donated and discounted technologies to qualified charities, nonprofits and libraries for an administrative fee that’s typically 90% less than the retail market value. Enter TechSoup Canada.

Technology 61

Technology Discount Library Newsletter 61

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

How To 36

How To Social Media Content Price 36

WBT Systems

SEPTEMBER 12, 2017

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Invite audience participation via phone, web-conferencing chat, and social media. Give members a discounted rate and make sure your association gets a commission or affiliate revenue.

Conference 210

Conference How To LMS Newsletter 210

Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter! Tip #3 – Outsource.

LMS 120

LMS Tips Mooc Social Media 120

YourMembership

MARCH 8, 2013

Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. Traditionally, CEOs have built reputations through means other than social media,” Leslie Gaines-Ross, Weber Shandwick’s chief reputation strategist, said in a statement.

Social Media 150

Social Media millennials Recruiting Recruitment 150

MemberClicks

APRIL 5, 2022

Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). Often, it involves promotion on social media. New to social media?

Directory 52

Directory Social Media Video Discount 52

Disciple Media

MAY 24, 2023

In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. How often will you be sending out newsletters, promo emails and triggered emails? How will your emails fit into your larger marketing strategy? Will you use email to augment digital ads? Doesn’t matter.

How To 36

How To Email Marketing Newsletter Discount 36

MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Plan your content strategy. How will content support your marketing strategy?

Tools 52

Tools How To Software Cost 52

MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Application fee waived Discounted mailing list/mailing labels Complimentary conference room rental (certain dates or times could be excluded depending on tier).

How To 52

How To Directory Price Columbus 52

Association Success

APRIL 25, 2017

Much of the discussion in the past few years around gated content has focused on the rise of social media, and the proliferation of alternate channels for potential association members to collaborate and share information. Is this something that an influential person would be likely to share in social media or share with their team?

Content 76

Content Social Media Guidelines Revenue 76

Disciple Media

DECEMBER 11, 2018

I love talking, whether it’s in person, on social media or through my writing. Take time to read feedback or comments on social media. Owned media such as your blog, a community media app, and email newsletter are effective community building tools. Share discounts and free products.

Social Media 57

Social Media Guidelines Discount Newsletter 57

Socious

JANUARY 12, 2017

Expert Tip: You can and should engage your customers through multiple mediums, such as social media, but remember that sites like Facebook are open to the public. Email interviews published on blog posts, in newsletters, or in case studies. Rewards might include discounts, free merchandise, or a complimentary upgrade.

Marketing 100

Marketing How To Content Products 100

Disciple Media

JULY 22, 2019

You can spend all your advertising dollars on outbound marketing strategies, but there’s still no guarantee you’ll get heard above the clamour of competition. They think about marketing in terms of things like how many people they can sign up to their email newsletters or how many followers they can get in social media.

Social Media 28

Social Media Content Review Discount 28

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Cost of Wrong Strategy. (8).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Branding. (4).

Marketing 40

Marketing Social Media Price Survey 40