Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Twitter, online video, email, and many other platforms are all vying for your attention.

Technology 100

Technology Marketing Software System 100

GrowthZone

APRIL 23, 2020

RingCentral : Free video conferencing for non-profits. Google : Free premium version of workplace video chat tool. Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021).

Resources 158

Resources Software Video Class 158

Blue Sky eLearn

FEBRUARY 18, 2021

Be sure to also define the type of service you’ll be doing: will your members conduct virtual tutoring for local students, transcribe historical documents for a museum, or take on a Wikipedia editing campaign to update pages relevant to your association’s focus? . Your social media pages. Your website.

Organization 232

Organization Software Newsletter Tips 232

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Reid All About it

DECEMBER 18, 2020

If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Digital marketing for education programs. I love German Christmas markets.

Video 221

Video Certificate Review LMS 221

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

JANUARY 23, 2024

For instance, this can mean hyperlinks, QR codes, phone numbers, emails, and social media handles. Social media can be a goldmine of information. Pricing Your Package Your sponsorship document should clearly state how much it costs to be a sponsor, but that doesn’t mean choosing a single magic number.

Social Media 52

Social Media Cost Video Event Planning 52

Reid All About it

OCTOBER 22, 2021

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

MAY 26, 2017

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

SEPTEMBER 13, 2011

Here’s one of my Twitter tips : maintain a Word document of posts and retweets to share with others. Allison Boyer at the BlogWorld blog put together a collection of 25 social media posts everyone should read. It’s especially helpful if you’re new or rusty with social media. Need marketing inspiration?

Massachusetts 150

Massachusetts Social Media Innovation Content 150

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. Enter social media. That’s engagement.

How To 112

How To Social Media Directory Tips 112

Higher Logic

NOVEMBER 30, 2017

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails. Creating written, video, and social media content. Marketing and Content Expert. Developing engagement, content, and growth strategies. Answer questions.

Team 174

Team Video Content Library 174

Associations Now

SEPTEMBER 3, 2013

Video blogging’s future may soon lie in the eyes of the beholder—if they’re wearing Google Glass. Traditional point-and-shoot video blogging might get the boot as Google Glass hits the market and “glogging” hits the scene. The result: a documented take of just what the blogger sees.

Social Media 40

Social Media Video Leadership Content 40

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

MemberClicks

FEBRUARY 2, 2024

eCardWidget’s member appreciation guide also recommends creating appreciation videos from your staff to give a personal touch to your gratitude messages. This could include photos or videos they take at events, podcasts they participate in, panels they host, etc. Ask members what they’d like to see. Gather user-generated content.

Content 52

Content Tips Guidelines Video 52

Associations Now

FEBRUARY 26, 2019

Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. What if you want to document these interactions as they happen and seize the moment to capture some of your members’ impressions, experiences, and best thinking?

San Francisco 99

San Francisco Social Media Video Tools 99

Delcor

OCTOBER 16, 2018

In that way, current and prospective members are perusing your website, social media, app, online community, etc., The digital strategy leader is responsible for developing, overseeing, and sharing throughout the organization these digital initiatives: Integrated marketing strategy. to fill their digital shopping carts, too.

Social Media 65

Social Media Software Content Team 65

Associations Now

OCTOBER 18, 2013

More adults are recording and posting videos online in an attempt to go viral, according to a new Pew Research Center report. How can associations capitalize on the online video explosion? The quest for the viral video isn’t just for teens and “ Harlem Shake ” wannabes anymore. The study credits smartphones for the increases.

Video 40

Video Social Media Education Content 40

.orgSource

JANUARY 9, 2023

Preparing this document is a learning experience. These are a few of the documents that can be included in online welcome handbooks: Bylaws. Enlist your marketing department to craft audience-specific messaging for maximum impact. Preparing a board matrix is a learning experience. Financial statements. An organizational chart.

Handbook 88

Handbook Press Release Newsletter System 88

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Beth Kanter

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You can also use storify to curate tweets, photos, videos, resources, and links during the event. The first step is to get organized.

Social Media 28

Social Media Tools Tips Marketing 28

Associations Now

OCTOBER 8, 2013

A survey from the Content Marketing Institute finds that 73 percent of B2B marketers are producing more content than they did a year ago. Marketing circles have been all abuzz with the idea of content for some time. It all starts up front—with strategy, says Joe Pulizzi, founder of the nonprofit Content Marketing Institute.

Content 40

Content Marketing Social Media eBook 40

Associations Now

APRIL 16, 2020

Learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions [link] by @valerielmorris #linkedinmarketing #digitalmarketing. — Social Media Examiner (@SMExaminer) April 15, 2020. Thought leaders can share their best articles or videos.

How To 62

How To Sample Social Media Communications 62

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Higher Logic

FEBRUARY 20, 2018

Create a dedicated resource hub in your private member community with educational documents, webinars, and videos to help members understand how new technology and industry trends impact them. Give them a private space in your online community where they can have discussions, share documents, and schedule meetings.

How To 221

How To Technology Industry Resources 221

AssociationChat

AUGUST 4, 2020

Virtual emcees, remote attendees, social media competitions for in-person and remote participants…virtual events can have so many moving pieces, that it’s easy to feel lost. Is this an ad-hoc event or does this event form part of a wider sales, marketing, or organizational strategy? Not any of it. . Is there a theme song?

How To 120

How To Video Price Tools 120

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. This is especially true for social media. Your marketing plan needs to be tied to your strategic plan.

Marketing 28

Marketing Social Media Video Content 28

GrowthZone

NOVEMBER 23, 2020

Document management. Marketing automation. Email marketing. Email marketing. Also available: Learning management system, social community, workflow automation, advertising, media solutions, and mobile event app. . Document management. Email marketing. Social media capabilities Certifications.

Membership Management 78

Membership Management Software Directory System 78

Association Briefings

OCTOBER 19, 2020

Implementing the hub and spoke model for content marketing helps your association organize your content better, and leads prospective members through every stage of the buyer’s journey. In today’s digitally-driven environment, these objectives are equivalent to what B2B marketers call lead gen. So which bucket is your association in?

Content 52

Content eBook Marketing Strategy 52

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. Get involved on social!

Library 153

Library Social Media Resources System 153

EventMobi: Association Events

JUNE 21, 2023

Look for a solution that can facilitate your events no matter which format they take, and comes with tools (like gamification, notifications, live streaming, or document storage) that give you the flexibility you need to thrive in a new era of event planning. Integration with third-party solutions can be a valuable feature too!

Software 130

Software Price Review Event Planning 130

Association Adviser

NOVEMBER 13, 2018

Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Success

NOVEMBER 26, 2018

In the last two years, we added a recap video of program and event photos from throughout the year, and included interview-style videos of our board and committee chairs talking about what they love about being a REALTOR and/or being a member of the association. It’s admittedly a very dry and boring document. It took two years.

Communications 68

Communications Committee Video Content 68