Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229

Revenue Survey Education Strategy 229

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Video | Zionsville Chamber of Commerce – BEST OF SHOW. Listed below are all of the GrowthZone partners who were winners (7 of 13!).

Communications 78

Communications Directory Social Media Massachusetts 78

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Videos and images.

Examples 130

Examples Directory Software Video 130

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. These include influencer marketing , video production , public thought leadership opportunities through NXUnite, and more.

Content 52

Content System Analysis Resources 52

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Email marketing is one of the most engaging forms of content your association can publish. Entertain through video content. Some associations truly think outside the box by offering video and streaming content.

Content 148

Content Newsletter Sample Video 148

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. Episodes are published Monday mornings in both audio and video format on most podcast services. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 161

Course How To eBook Price 161

Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Did you know?

eBook 194

eBook Products Tips Tools 194

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Emoji just for sonographers?

Social Media 90

Social Media Revenue Products Examples 90

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. A warm welcome package can include a friendly email, a video, a paper letter, or anything else that shows the value of membership. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. Top digital marketing formats for content include: Blogs. Papers and downloadable content. Download it now. Social media.

Products 78

Products Content Strategy Social Media 78

Association Success

SEPTEMBER 9, 2020

This is especially true when it comes to meeting revenue goals. Inbound marketing strategies are still essential. The prospectus can be downloaded directly from their website, and it provides all sorts of opportunities for partners to sponsor, including AHDI’s 202 Virtual Conference called Breaking Boundaries. The benefit?

How To 78

How To Discount Conference Revenue 78

Associations Now

MARCH 24, 2016

Streaming music now represents the largest segment [PDF] of music purchases, overtaking digital downloads for the first time in 2015, with paid services such as Apple Music and Spotify leading the way. “The consumption of music is skyrocketing, but revenues for creators have not kept pace,” Sherman wrote.

Marketing 40

Marketing America Revenue Industry 40

Higher Logic

JUNE 6, 2019

The common distractions on social media (cute cat videos, anyone?) You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Ads are a great way to increase your organization’s revenue if you have control of the platform. The problem?

Tips 136

Tips Social Media Revenue Content 136

Association Success

OCTOBER 27, 2020

An eye-catching blog based on a longer study, a stylish video on a timely issue and an engaging social media campaign are all examples of freemium content that can catch the public’s attention. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. .

Content 107

Content Strategy Library Newsletter 107

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! every Monday.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Dive into their lifestyle, preferences, and behavioral patterns.

Price 36

Price Social Media Revenue Tools 36

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Posting video clips of sessions on YouTube. Download it now. By getting comfortable with the unknown, your association will be more prepared to adapt to whatever the future holds. .

How To 148

How To Proposal Analysis Email Marketing 148

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

millennials 150

millennials Resources North Carolina Certificate 150

Forj

MAY 13, 2021

You could include webinars, interactive eLearning courses, pre-recorded or livestreamed keynotes, livestreamed speaker panels with live chat moderation, video-conferenced networking events, and even a virtual trade show to connect attendees and sponsors. How do you run a successful virtual conference?

Conference 70

Conference Video Team Maine 70

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. Did the survey explore the use of video? Video was No.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee. Issue automatic certificates.

Software 52

Software LMS Certificate Learning Management System 52

Higher Logic

MAY 9, 2017

Videos, MP3 files, written documents, and recorded webinars are just a few of the options flexible LMS systems offer. Advanced and in-depth courses may require an extra payment from members, which generates non-dues revenue for your association. With the right LMS software, you can create courses for each of these learning types.

Learning Management System 220

Learning Management System System LMS Software 220

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members.

LMS 91

LMS Learning Management System Course Case Study 91

Protech

AUGUST 6, 2020

Use what you’ve learned to develop content ideas that can be used in video and webinar production for online courses. . While your A MS operates in the background , members are also interacting with your CMS and receiving marketing emails , with webinar links that take them to an LMS solution. .

Strategy 59

Strategy LMS Education Software 59

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Charge subscriptions and build sustainable revenue: Disciple’s monetization tools, including multi-tier subscriptions and in-app purchases, enable you to build a secure revenue model.

Revenue 36

Revenue Content Social Media Cost 36

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. We also offer speaker handouts for download to attendees (before and after the conference). We offer for sale audio and video of conference sessions.

Content 100

Content Video Conference Social Media 100

WBT Systems

SEPTEMBER 5, 2017

They don’t require full attention like reading and watching a video. They can listen to them while they’re connected or download them to listen later while offline on a plane or hiking in the woods. Increasing revenue and membership with podcasts. Affiliate marketing is another popular source of passive income for podcast hosts.

Content 150

Content Education Products millennials 150

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Episodes are published Monday mornings in both audio and video format on most podcast services. Hero worship. CMP credit. . More info/register. More info/register.

LMS 40

LMS Video Technology Revenue 40

Association Success

MARCH 4, 2020

Betsy Reid is the communications and marketing director at PEAK Grantmaking, an association of grant-writing professionals. It’s one thing to know how many impressions your tweet or Instagram profile or Facebook video got in a certain window of time, but the data most indicative of success is that which tells a story of action.

Content 94

Content Social Media Team Resources 94