Higher Logic
JANUARY 16, 2018
Are you still on a listserv, or should you upgrade to an email engine or marketing automation software? The association market is full of technology, and naturally every option claims to be the best for you. Get your free eBook here. Where does your association land in terms of email?
WBT Systems
JULY 11, 2017
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).
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Higher Logic
APRIL 2, 2019
However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….
Higher Logic
FEBRUARY 21, 2020
Dive into this process more fully with a free eBook. Ideally, you have one central digital hub where customers can access your knowledge base, ask staff and other customers questions, share product feedback, post questions, submit tickets, and more. Can customers easily give you product feedback? Access it for free here: 2.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.
Higher Logic
MAY 19, 2016
Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.
Higher Logic
JANUARY 3, 2020
When a Customer Has a Problem with Your Product or Service. Previously, the first thing your customers did when they had a question or problem with your product or service was call customer support or open a support ticket online. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).
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