Sat.Nov 11, 2017 - Fri.Nov 17, 2017

How Can Your Online Community Go Viral?

Higher Logic

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Association Brain Food Weekly: 11.17.17

Reid All About it

The weekly list of free educational events for the association community… Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual.

Diversity and inclusion must move beyond discussion.

YourMembership Blog

Recently, The Ohio Society of CPAs (OSCPA) has been evolving our diversity and inclusion (D&I) efforts to create an intentional culture shift in the association. Why are we making D&I a priority? Research shows companies that elevate D&I beyond just a focus on creating greater demographic diversity financially outperform their peers and an inclusive business. The post Diversity and inclusion must move beyond discussion. appeared first on YourMembership.

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Automation Is Not Always the Answer

Eric Lanke

I had an interesting conversation this week with a colleague on the subject of membership engagement tracking. It's not something that every association does, evidently, but it is something that my association does.

5 Lessons to Help You Start Using Data Science

Higher Logic

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business.

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[Cool Infographic Friday] Tips for Great Storytelling

SocialFish

Love this one!! H/T Poppulo. Photo by Andrew Measham on Unsplash. Cool Infographic Friday

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Book Review: Engine of Impact – Essentials of Strategic Leadership in the Nonprofit Sector

Beth Kanter's Blog

Last week I attended the launch of the book, Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector by William F. Meehan III and Kim Starkey Jonker, with a Foreword by Jim Collins.

Membership Recruitment Tips from the Best Sales People – Moery Webinar - Moery Company

The Moery Company

Moderated by JP Moery, sales team members Mike Thomas and Bethany Murphy will provide insights and practical stories on successful recruitment. This promises to be an engaging session to discuss: Recruiting and engaging new members at live events. Recruiting mid-market companies.

How to Write an Epic New Member Welcome Email

GrowthZone

When a new member joins your organization, an email welcoming them should be your top priority. It’s an effective and efficient way to reinforce their decision to join.

4 Elements Your Member Renewal Emails NEED

MembersClicks

‘Tis the season for membership renewals! Have you started sending renewal reminder emails out yet? What’s the response looking like on those? If you haven’t started yet or the open/response rate seems a bit low, make sure you’re incorporating these four elements in your renewal reminder emails: association management member retention membership management Association Views

Tips for Monetizing Your Webinars

Blue Sky eLearn

So, you’ve decided to start offering webinars. Or maybe you’ve been hosting webinars for a while but now you’ve decided it’s time to start monetizing them.

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A Major Membership Recruitment Opportunity – the Medium-Sized Business - Moery Company

The Moery Company

IStock_Credit:patpitchaya. Many associations are gravitating to the recruitment of small or large businesses. The biggest opportunity, but fraught with challenges, is the recruitment of the medium-sized business in your industry. them, we find these medium-sized companies are a different animal.

Work and Life Beyond Labels

Smooth The Path

I think it is coincidence, but I have been finding the opportunity to recommend Carol Dweck’s book Mindset: The New Psychology of Success a lot lately, so it seemed to make sense to share it again here too. I find many books interesting or entertaining. Some make me think.

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Debunking Learning Myths: 12 Facts About Adult Learning

WBT Systems

If you make your living in the lifelong learning business, you don’t want to rely on obsolete information to do your job. But, unfortunately, you might still hear people espousing some old learning myths, despite the progress neuroscientists and professional development experts have made in understanding how adults learn. We’re here to debunk some of those learning myths, starting with one that has incredible staying power. #1 1 – The learning style myth: please make it stop!

Interview with an Expert Series: Tracy King

Blue Sky eLearn

Education is a lifelong passion for Tracy. Throughout her early career she was repeatedly asked to develop and deliver training – so she decided to pursue her masters and become an instructor. Fresh out of graduate school, she realized she was a subject expert but had a lot to learn about learning. Her first day in the classroom she could see before her eyes when her methods succeeded or epically failed.

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JP Moery’s Association Playbook – Episode 113: Get the Inside Track with Inside Elections - Moery Company

The Moery Company

“Associations without a sound political operation to complement government relations activity are only playing half the game,” says Host JP Moery.

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Using Association Health to Guide Strategic Planning

Smooth The Path

There is a very big range in the potential health of any association isn’t there? Association A: You might work for an association whose industry is being completely upended by technology or regulations. You might be facing competition, so steep members are leaving by the hundreds.

Renewing Corporate Partnerships: A Win-Win Strategy

Association Success

Remember what the term ‘partnership’ is really about. Corporate partnership. For your organization, the term tends to invoke images of budgeting, of sponsorship agreements, and of maintaining effective and productive partner benefits. But as a concept, partnership is about more than that. It is about cooperation, about shared connection, and about mutual interests.

Dreamforce '17 Insights

NimbleUser

Matt Rist - Director, Product Delivery ​NimbleUser attended Salesforce’s premier conference, Dreamforce , in San Francisco last week. Dreamforce is now considered the worlds largest software conference with over 170,000 attendees and 2,700 sessions!

So what happens next?

Idea Architects

What is an easy-to-implement member or customer communication that might significantly enhance their experience and satisfaction? It answers one important question: What happens next? This type of communication—email, letter, or other form—is already used in some circumstances.

Member Engagement Doesn’t Have to be Face to Face

GrowthZone

Many associations still rely on dated techniques to engage members. Does your association struggles with member engagement? You’re not alone. There are typically 3 main reasons why members disengage: No Time. Less Participation. More Competition.

Practical Tips for Breaking Down Silos

Association Success

Identify the root cause and get people together to target a siloed association culture. Silo has become a buzzword in the association industry. It almost always carries bad connotations, suggesting a culture that stifles connection and collaboration. Silos are groups that emerge in the workplace, in departments, projects or committees, that become so insular they do not share any knowledge or efforts with other silos who may be working on similar issues.

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How to Stay Focused at Work During the Busy Holiday Season

MembersClicks

Thanksgiving is next week. NEXT WEEK. Can you believe it? This year has flown by. That said, you know as well as we do that the holidays can be, well, distracting. Not in a bad way - the holidays are fun! But sometimes it can be a challenge to actually get work done. To help you stay focused and productive at the office, here are a few tips: association management association leadership membership management Small Staff Chatter

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Ask Your Members the Right Survey Questions

Association Adviser

Photo by William Iven on Unsplash. Kent Agramonte, Naylor Association Solutions. Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. However, only 17 percent of respondents feel they have a good understanding of their reader, member and advertiser needs.

Beliefs Make You Be A Life – Practice Returning to your Aliveness

Leadership Solutions International

If mindlessness is being asleep at the wheel of life, mindfulness is becoming more awake and aware of your beliefs—as media mogul Oprah Winfrey says, “What I know for sure.” What do you know for sure? Your mindful practice for today is to push away from your desk for just two to five minutes—yes, you can set your phone timer. Use that time to ask your inner self what is it you believe about the way you are running your life. What is it you believe about the way you are running your business?

How To Work With Feedback

Association Success

Embrace constructive criticism to transform your ideas. Picture the scene: after facing up to a problem at work, you have a brainwave of a solution to end all solutions. After a couple of days of hashing out plans in your head and talking to a couple of close co-workers about it, you take the idea to your boss. They listen. Then they hit you with a hard “no” and an excuse. You’re left feeling disappointed and inadequate. What do you do?

Stop Doing These 4 Email Headline Mistakes

MembersClicks

We’ve all been there: An email appears in our inbox and we skim the title quickly. If it doesn’t seem appealing, we (almost always) delete or ignore it. So, how do you break this cycle and get your emails to stick out to your members? While we haven’t found any catch-all solutions, we decided to highlight the top four most common mistakes you should avoid when looking to revamp your email headlines.

I Hate My AMS – But Would Never Think About Changing It

Association Adviser

Photo by Jacob Miller on Unsplash. Dave Bornmann, Naylor Association Solutions. “I I hate my AMS, but would never think about changing it.”. This is a direct quote from an association executive at a focus group I recently attended. There were lots of nodding heads in the room. I found this a startling statement and started pondering how we got here.

Webinars, Community and Engagement: 5 Reasons to Integrate Live, Online Events Into Your Online Community

CommPartners

Recently, at the Higher Logic Super Forum, I along with an association colleague facilitated a session on the virtues of developing an integrated approach for bringing together online community and an LMS as a single engagement offering. During the session, we discussed that frequently associations have these areas configured as unique offerings. In reality both […]. Blog association community e-learning elearning online events social learning webinars

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What Does Your Peace of Mind Cost? 5 Questions to Ask

MembersClicks

We’ve all heard the term “work-life balance” thrown around the last couple of years when it comes to figuring out our daily grind. But what does it really mean? Using the word balance can be a tricky move, as it can make us feel like we’re falling behind if we’re not poised exactly on that work-life line. And let’s be honest: Nothing is ever perfectly 50-50! So, how do you accomplish blending work fairly into your everyday life?

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