Sat.Jan 26, 2019 - Fri.Feb 01, 2019

How Associations Can Become Thought Leaders

Associations Now

For associations to be seen as a trusted resource, they must get their knowledge, along with their members’ knowledge, out to the broader community that they represent. Here’s a look at some examples for getting it done. An association can easily be considered a knowledge community.

Spark in Association Staff

Smooth The Path

A consultant was hired, and after the training, someone said, “he was just doing it for the money. Once you see that you can’t unsee it.” ” There are many industries where it is not enough to be competent, colleagues and customers want to see caring too.

6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Implementing a Key Accounts Program for Association Membership

Moery Company

One of the things my team and I are pretty fired up about for 2019 is selling the key account. Here are a few insights around key account management for association membership. You probably have about a dozen organizations that are larger, more complex, and poised to garner higher dues levels.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle.

Avoiding the Rubber Stamp

Eric Lanke

More Trending

How Podcasting Grew Our Business at the Big Red “M” – Moery Webinar

Moery Company

In 2015, Webinar Host JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made.

Starting Strong: Board Relations for First-Time Executives

Associations Now

For a first-time association executive, getting to know the board can be a daunting prospect. How can a freshly minted CEO win the confidence of the organization’s volunteer leaders while establishing a foothold on the top job?

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members.

January Update: Guess Who’s the Keynote Speaker for our Annual User Conference

Wild Apricot

This month's update includes the announcement of the keynote speaker at PersoniFest, our annual user conference, a chance to win an award for your organization, and info on Integromat and our latest release. integromat persi-awards personifest 2019 january update newsletter

JP Moery’s Association Playbook – Episode 175: My Top Sales Training Technique

Moery Company

Host JP Moery conducts weekly training sessions with his sales team, which typically wraps with the “hat trick.” This exercise isn’t actually a “trick,” but an awesome training methodology designed to regularly address common sales objections – and, the entire team participates.

Team 162

Airbnb Aims at Event Space Rental With Acquisition

Associations Now

The home rental platform, which is already seeing consumers renting spaces through it specifically for the purpose of hosting events, is formalizing the strategy with the acquisition of the Danish company Could you rent your next meeting location the same way you rent a house from Airbnb?

Team 110

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

“Generational hazing has always been a part of our cultural narrative. We need to unite generations to focus on moving forward together.” –Kim Kim Lear, Keynote Speaker, #HLSF18.

Association Brain Food Weekly: 2.1.19

Reid All About it

The weekly list of free educational events and resources for the association community… Learning is essential for professional growth. It’s why people join associations—to learn and to connect with others. So why isn’t learning included more often in the membership model?

Why Key Accounts Should be a Top Priority for Your Association

Moery Company

One of the things my team and I are pretty fired up about for 2019 is selling the key account. Today, I want to put forth some insights around key account programs for your business and your association, and in particular, key account management for membership organizations.

Why Speaker Preparation Is A Must

Associations Now

Preparing speakers for your association’s conference is a necessary step, but it can be one that’s overlooked. By telling your speakers about your attendees and the industry, you’re likely to have a more successful event.

Future Ready, Not Future Proof: Part I

Association Adviser

This is the first in a two-part series I will post this month and next in which I will share foundational principles for building a future-ready association.

eBook 83

3 Ways to Help Your Members Break Through Their Networking Fears


Even for your most extroverted members, networking can be intimidating. And sometimes, it can be so intimidating that your members avoid it altogether. But if networking is one of your association’s biggest value propositions, that clearly presents a problem.

Tips 103

Who do you trust?

Effective Database

I was reading an article recently about Warren Buffet’s “rules” for how he chooses companies to invest in. One of these states that, if he doesn’t trust the CEO of the company, he doesn’t invest.

Landscape Architecture Coalition: We Need More Walkable Streets

Associations Now

A new report from an American Society of Landscape Architects-affiliated coalition notes that streets have gotten deadlier in the past decade, in large part because they’re not as safe for pedestrians as they could be.

Associations Please Help Fix Time-Poverty

Smooth The Path

When someone asks you how you are, do you say, “busy”? “I have been crazy busy” has been my go-to reply. Fifty years ago did people say that? Maybe but probably they said, “I am fine, thank you.” ” Today professionals are time-starved.

More Conference Physics: Inertia

Velvet Chainsaw

I bet you’ve heard this before: “An object at rest, tends to stay at rest.”. Oh, yeah, it’s Newton’s first law of motion : any object will stay at rest or in motion unless acted on by an external force. It’s also referred to the law of inertia. Yes, an object at rest, tends to stay at rest.

Meet the Product Team!


Responsible for managing and planning the technology you know and love, the MemberClicks Product team is made up of curious, tenacious, caring Clickers.

How a Technical Standard Changed Pop Culture Forever

Associations Now

Nearly 40 years ago, digital electronics manufacturers pinpointed the need for a technical standard—and with the help of a wide variety of associations, created something that has quietly had a massive impact on popular culture.

Personality Tests and the ‘I’ in Team

Association Adviser

The United States is a melting pot — a place where people of all cultures, backgrounds and personalities coexist. These differences merge into what makes America unique and capitalizes to build our infrastructure and economy.

Team 54

Quality Matters


Aptify’s membership software empowers associations to engage their members and achieve their mission. With our functionality and intuitive interface, work gets done faster and more efficiently than ever.

Let's Not Make a Big Deal

Idea Architects

I waited tables in high school. The person who trained me was excellent and offered numerous small tips I have found valuable in just about every professional role I have held since. One of the gems he stressed has been on my mind lately.

CA 52

Email Report: Technical Growth, Interactives Picking Up

Associations Now

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. Here are the highlights.

How to Match Rising Member Expectations in 2019


We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Online Learning’s New Role in the Association Membership Model

WBT Systems

Online Learning’s New Role in the Association Membership Model. Read more about Online Learning’s New Role in the Association Membership Model


Should Pop-ups Have a Place in Your Online Marketing Strategy?


Raise your hand if you’ve ever felt personally victimized by pop-up ads. Everyone? We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy?

Daily Buzz: A Better Strategy for Member Research

Associations Now

Analyzing the state of your membership? Don’t just lean on one type of research over the other. Also: Suggestions for a stronger email list. Doing research on your members’ needs? You might find that relying on a single method of research doesn’t tell the full story.

A Quick Refresher on Membership Renewals: 4 Best Practices


Renewal season is in FULL FORCE. But even though you knew it was coming, that doesn’t exactly make it easier. How can you bump up the chances that your members will actually renew? Well there’s no guaranteed approach, but there are several best practices. Take a look!


Ideas for Generating Non-Dues Revenue


Tweet. Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue. Here’s a look at two of the concepts in the new guide: SPONSORED VIDEO/PODCAST.