Sat.Aug 03, 2019 - Fri.Aug 09, 2019

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Learning Subscriptions Help Good Intentions Come to Life

WBT Systems

Learning Subscriptions Help Good Intentions Come to Life. Read more about Learning Subscriptions Help Good Intentions Come to Life.

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How to Get Your Members Talking Online: Part One "Building Your Personal Brand"

Breezio

How To 45
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Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

Ah, the grace period, the bane of the membership profession’s experience. Should we have a grace period at all? How long should it be? I will admit to being a hard-ass about grace periods. My preference is none. If your membership lapses on July 31, 2019, then your access is cut off as of 12:01 am August 1. Remember how I recently wrote about rewarding the behavior you want to encourage ?

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The Benefits of a Marketing Segmentation Strategy for Your Association

Membersuite

Members, customers, attendees, and prospects expect some level of personalized or relevant content from every organization they interact with. Read the blog post to learn about the benefits of a marketing segmentation strategy for your association.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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We Asked, You Answered: Practical and Tactical Event Strategies

Associations Now

Not every “wow”-worthy gesture at an event has to be bold—sometimes, it just has to be supremely useful. Here are a few smart ways associations impressed their attendees and exhibitors. Sometimes, the biggest “wow” you can generate for your attendees isn’t a spectacle. Maybe it’s just a sign that you’re listening and willing to go above and beyond to make them feel happy and included.

More Trending

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101 Ways To Get New Members For Your Organization

Wild Apricot

Want to grow your membership? Here are 101 ways your organization can attract and recruit more members both in the short and long term.

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How to Give Your Customer Success Team Superpowers

Higher Logic

Is your customer success team burnt out? How about stressed? If the answer is yes, I’m not surprised. With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. Obviously, burnt-out customer success teams digging through disparate data sources and patching resources together for customers isn’t the ideal.

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10 ways to use your career center and learning program to support the member journey  

YourMembership

10 ways to use your career center and professional learning program to support the member journey. Supporting your members’ career journey is vitally important to delivering a great overall member experience. These strategies will help. Your members’ needs and expectations evolve as they move through their careers and their membership with your organization.

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Podcasting Creates Interest and Excitement

Eric Lanke

Today we launched a podcast at my association. It's called Fluid Power Forward , and on it, we plan to interview interesting people who are helping to move fluid power technology forward. If you're interested, you can listen to our first episode here. The project was fairly long in coming. The idea was first hatched at the tail-end of 2018, when I realized that there was a lot of interesting things going on in our industry, that we consistently presented and talked about those things at our work

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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25 Solid Membership Website Examples & How to Create Your Own

Wild Apricot

Here are 25 great membership website examples from all sorts of different organizations. See how they've set up membership benefits, events, and more. Plus, learn how to easily create your own membership website in 3 easy steps!

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AMR IdeaCON – Collaborative Problem-Solving Six Months Later

AMR Management Services

It's difficult to believe, but we’re coming up on six months since the AMR internal professional development conference; IdeaCON. The results were wonderful, with 82.6% of participants indicating.

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Avoiding Meeting Misery: 3 Musts for Efficient Meetings

GrowthZone

Efficient meetings require more planning than simply emailing the attendees an invite. Whether it’s the association board, staff, or members, use the following tips to plan association meetings that meet objectives , produce results, and leave participants with a sense of accomplishment. Define the objective: Ask yourself what you are trying to accomplish.

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Job Candidates Are Still Struggling to Communicate

Association Success

Poor communication skills are affecting job candidates. We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. As the Director of CompTIA AITP, an association for IT professionals, we talk a lot about not only the skills gap but a confidence gap.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Daily Buzz: What Attendees Want From Meetings

Associations Now

Want to boost attendance numbers at your next conference? Cater the experience to your audience. Also: what to do when someone says membership costs are too high. Just as every meeting has its own set of priorities and expectations, so does every attendee. Claire Hoffman from BizBash outlines the elements that rise to the top of guests’ wish lists: Instagrammable moments.

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Have You Heard of These Unique Membership Models?

Smooth The Path

Recently I learned about some fascinating membership structures and thought I’d share them in case you are considering a change in your membership. Membership dues only model. Members pay one big lump sum of dues, and then they have access to everything. They can download any or all of the training sessions; they can read the research; they can even attend the conference with just an RSVP.

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6 signs your association management software may be a dinosaur

Nimble AMS

Six signs your association management software may be outdated. . Is your association failing to keep up with technology? Here are the top warning signs you may be falling behind. . Just as your association grows and evolves, technology changes too. Failing to keep up with technology advances may cause your organization to fall behind in its ability to work efficiently and deliver the great experiences your members expect.

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Why Associations Need to Actively Manage Growth

Association Success

Associations can narrow their strategic lens by better managing growth. A typical association will run conferences, develop publications and educational courses, provide online resources such as communities, and often be involved in government relations and standards work. These organizations face an extreme version of the challenge their for-profit counterparts face: in a commercial business, such diverse activity would often require many times the people associations have the ability to afford

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Send the Right Message About Membership ROI

Associations Now

Your messaging on membership’s return on investment is often as important as the benefits you provide. Consider whether you’re striking the right tone. Recently, I have become a bit of a podcast addict. I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. I’ve become such a regular listener that recently I started a monthly subscription with the Times , largely based on an advertising appeal The Daily makes i

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Expo Decisions: Attendee Preferences over Exhibitors—Always

Velvet Chainsaw

For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg debate. On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. On the other hand, you have the attendees or customers — the currency we use to get suppliers to invest in our events in the first place.

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Why Your Association’s Strategic Plan Can’t Fix Your Culture

Leading Associations

Strategic planning is a standard exercise at many, if not most, associations/nonprofit organizations. So much so that many smart people mindlessly use it as a prescription for all organizational ills: “Having problems, eh? Do you have a strategic plan? If you do, when was the last time you looked at it?” — as if the only reason why an organization is struggling is because it doesn’t have a strategic plan or isn’t using it.

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JOB CANDIDATES ARE STILL STRUGGLING TO COMMUNICATE

Association Success

We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. As the Director of CompTIA AITP, an association for IT professionals, we talk a lot about not only the skills gap but a confidence gap. Qualified candidates don’t apply for jobs because they have a preconceived notion of what is a tech worker.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for a website relaunch. For your performance marketing team, “dark social” might as well be the dark side of the moon. “Dark social describes the ‘invisible’ shares that happen through channels like messengers, but also email and text messages.

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Nonprofits Are Adding Bots to their Social Media Teams

Beth Kanter

There are many chat bot authoring platforms that make it easy for anyone to create a bot without requiring the technical expertise in natural language programming. While easy to set up, designing an effective bot for a nonprofit from scratch can be daunting. Direct Relief , a humanitarian aid organization, and its Direct Relief and its bot builder, Mind Heros , have open-sourced their model.

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Xperience19 Keynote Sessions

YourMembership

Xperience is the preeminent live technology show for associations, nonprofits, and schools. Created by Community Brands, the immersive digital experience is packed with inspirational keynotes, new product launches, a bustling expo hall, and valuable networking. It’s the place to be seen in 2019! Access to incredible speakers is one of the top five reasons.

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WHY ASSOCIATIONS NEED TO ACTIVELY MANAGE GROWTH

Association Success

A typical association will run conferences, develop publications and educational courses, provide online resources such as communities, and often be involved in government relations and standards work. These organizations face an extreme version of the challenge their for-profit counterparts face: in a commercial business, such diverse activity would often require many times the people associations have the ability to afford.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.