Sat.Jun 29, 2019 - Fri.Jul 05, 2019

Why Measure the Lifetime Value of Members and Customers?

WBT Systems

Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers


Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e.,

How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. One of the methods that the retail giant uses is cross-selling.

Association Hustle – Episode 195: Restructuring Your Membership Business Model? How to Get it Right.

Moery Company

Host JP Moery has been working with a good many associations and hearing the same question, “We’re restructuring our membership model – what benefits need to be added?” This week, he offers a few recommendations. Association Hustle is now available on Stitcher.

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How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share.

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How To Write An Amazing Nonprofit Newsletter + 5 Inspiring Examples

Wild Apricot

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples

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Thinking Through Your Organization’s ROI

Moery Company

The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI). Our goal has been to create a snapshot representative of the value of our services that our association partners and prospective clients will understand.

The Chairman's Gift Revisited

Eric Lanke

I wrote a blog post back in July 2012 called The Chairman's Gift. It's a pretty popular post, making most of my year-end Top Five lists, and capturing the eighth most number of pageviews from among the more than 600 posts that have appeared on this blog.

Over 50 Beekeepers Associations Use This #1 Beekeepers Association Management Software

Wild Apricot

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money

How Apps Became Essential Business Travel Tools

Associations Now

Apps, once a novelty for phone owners, are becoming increasingly integrated into the travel experience—whether the goal of the trip is business or pleasure.

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6 Must-Haves for Association Planning and Success


For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another.

Passive Income Ideas


If you have ever read the book “Rich dad poor dad,” by, Robert Kiyosaki, then you must be familiar with the term ‘rat race. According to Wikipedia, rat race refers to a self-defeating, endless, and pointless pursuit of financial freedom.

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Becoming a Champion of Technological Innovation

Association Success

How can you encourage your organization to embrace a tech culture? I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work.

Study: Content Marketing Gaining Prominence, But Weak Points Linger

Associations Now

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify.

3 Questions to Ask Yourself When Selecting Event Speakers


Event speakers are often just as important as the event itself. In fact, for some events, such as conferences, the speakers can make (or break) the event.

Getting to Know the Freelancer Membership Segment


Is your organization keeping track of the freelancer trend? This growing segment is worth special consideration. Read the blog post to learn more about the freelancers, solopreneurs, and independent contractors membership segment

Make a Bigger Impact with Your Story

Association Success

How can you use the power of storytelling to make a bigger impact in the world? So many times people came to me and said, “There’s no place for me to be heard or seen” or “It’s such a saturated marketplace! I’m not even going to bother trying to share my story.” Even more so, the concept of storytelling has gotten a somewhat bad reputation lately because so many people are using it as a sales technique.

Is Cloud Service Downtime Driving You Crazy?

Associations Now

Whether you’re using your own tools or someone else’s, cloud service downtime can be nerve-wracking, especially if the software is mission-critical. Here are some things to keep in mind ahead of time.

Why Do Members RSVP and Not Show? Use Our Survey to Find Out


Generally speaking, with every event you host you know there will be a handful of no-shows. And that’s ok! Things happen. But if you want to minimize the number of no-shows, or even start to notice an increase, there are ways to address some reasons for not showing up.

Moery Webinar: Always Wondered About the Big Red “M,” But….?

Moery Company

Have you ever wondered about the horsepower driving the Big Red “M’s” total sales solution and the return on investment (ROI) for our client partners – but, haven’t had the opportunity to connect with us?

Starting off Right in Creating a Positive Business Culture

Association Success

How can you create positive business culture from Day 1? There is nothing strange about wanting to make a good impression on your first day on the job. But when it’s your first day in the position of a leader in an organization, you especially want to set the right tone and let it be known that you’re approachable, open to concerns, ideas, and questions, and willing to put in the extra effort to get employees comfortable working with you.

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Embrace ‘Undertourism’ for Your Next Meeting

Associations Now

Hyperlocal events inspired by undertourism provide a break from the norm, creating authentic experiences within the host city. Travelers want to spend less, seize upon unique cultural experiences and support local businesses.

Say Hello to MemberClicks' New Interns!


This summer MemberClicks welcomes FIVE new interns in the Sales, Marketing, Onboarding, and Engineering departments!

You Might Be too Close to Your Association’s Hairball Problem

Smooth The Path

A friend used to drink at least eight cups of coffee a day. When his family went to bed at night, he couldn’t sleep and would stay up until the wee small hours. He took medication for his insomnia, which left him groggy in the morning. Coffee woke him up and made him feel better.

A New Perspective on Negative Feedback in Your Customer Community

Higher Logic

What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you.

Hotel Association Strengthens Resolve Against Trafficking With Campaign

Associations Now

The American Hotel & Lodging Association’s No Room for Trafficking campaign aims to build resources for members to identify and stop human trafficking when it’s uncovered.

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2 Things to Try at Your Organization's Next Luncheon


Does your association or chamber of commerce hold regular luncheons (or breakfasts)? They’re a great way to engage your members and provide them with continuous value (networking opportunities, educational content, etc.). But is there more you could be doing at your luncheons and/or breakfasts?

A Guide To Effective Team Management For Nonprofits

Wild Apricot

Team management for nonprofits is more complicated than people think. Here are some insider tips on the ins and outs of nonprofit team management

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Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects.

Lessons From the Women’s Soccer Team’s Off-the-Field Battle for Equal Pay

Associations Now

A gender discrimination lawsuit filed by the U.S. women’s soccer team is shining light on the issue of pay equity. One expert says associations can play a role in improving women’s pay in their industries. While soccer fans are currently cheering on the U.S.

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The Associations That Stand Behind the Flag

Associations Now

Ahead of the Fourth of July, let’s talk about the associations that help to keep the stars and stripes of the U.S. flag vibrant and in tiptop shape each year. There’s an association for everything, and there are lots of associations for flags, of course. Including the U.S.

Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” Also: how one nonprofit is combating food insecurity.

Membership Hack: Three Meetings, One Week

Associations Now

The American Dental Association combined three of its small meetings into one week-long conference. The three-in-one format expands professional development opportunities while combining resources and stakeholder groups. How to hack it?