Sat.Jun 29, 2019 - Fri.Jul 05, 2019

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Why Measure the Lifetime Value of Members and Customers?

WBT Systems

Why Measure the Lifetime Value of Members and Customers? Read more about Why Measure the Lifetime Value of Members and Customers?

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Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e., the suppliers who often comprise the associate members). Even in the “are your core audience” arena, things get complicated.

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How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. One of the methods that the retail giant uses is cross-selling. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.

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How To Write An Amazing Nonprofit Newsletter + 5 Inspiring Examples

Wild Apricot

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples!

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Dont Waste Another Minute Drafting Board Resolutions

Drafting board resolutions should not be draining your leadership’s time. This can impact both the flow of discussions and your overall decision-making. A board resolution is an important compliance document that records the votes and decisions on specific actions. Learn how you can get started with your board resolution by downloading our free template.

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How to Design Smarter Learning Experiences

Blue Sky eLearn

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. Visual Design. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios. eLearning Industry

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Make a Bigger Impact with Your Story

Association Success

How can you use the power of storytelling to make a bigger impact in the world? So many times people came to me and said, “There’s no place for me to be heard or seen” or “It’s such a saturated marketplace! I’m not even going to bother trying to share my story.” Even more so, the concept of storytelling has gotten a somewhat bad reputation lately because so many people are using it as a sales technique.

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Over 50 Beekeepers Associations Use This #1 Beekeepers Association Management Software

Wild Apricot

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.

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6 Must-Haves for Association Planning and Success

GrowthZone

For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another. Enacting overall best practices for organizations of all kinds allows associations to establish a general foundation for success.

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Why Leaders Need to Confront Their Fear of Feedback

Associations Now

The feedback you give the people you lead doesn’t always have to be positive, but it does need to be present. Think of it as an opportunity to tell your association’s story. Executives often struggle when it comes to delivering feedback to employees, but in some ways it isn’t much different than what you’re doing in other areas of the organization.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Becoming a Champion of Technological Innovation

Association Success

How can you encourage your organization to embrace a tech culture? I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work.

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You Might Be too Close to Your Association’s Hairball Problem

Smooth The Path

A friend used to drink at least eight cups of coffee a day. When his family went to bed at night, he couldn’t sleep and would stay up until the wee small hours. He took medication for his insomnia, which left him groggy in the morning. Coffee woke him up and made him feel better. When he didn’t have access to many cups of coffee upon waking, he would get excruciating headaches.

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Getting to Know the Freelancer Membership Segment

Membersuite

Is your organization keeping track of the freelancer trend? This growing segment is worth special consideration. Read the blog post to learn more about the freelancers, solopreneurs, and independent contractors membership segment.

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How Apps Became Essential Business Travel Tools

Associations Now

Apps, once a novelty for phone owners, are becoming increasingly integrated into the travel experience—whether the goal of the trip is business or pleasure. When a traveler hits the road, whether for business or pleasure, odds are good that their biggest standby is an app on their phone that will help along the way. People increasingly use smartphones to book and plot out their travel and ease their way through the trip.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Starting off Right in Creating a Positive Business Culture

Association Success

How can you create positive business culture from Day 1? There is nothing strange about wanting to make a good impression on your first day on the job. But when it’s your first day in the position of a leader in an organization, you especially want to set the right tone and let it be known that you’re approachable, open to concerns, ideas, and questions, and willing to put in the extra effort to get employees comfortable working with you.

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A Guide To Effective Team Management For Nonprofits

Wild Apricot

Team management for nonprofits is more complicated than people think. Here are some insider tips on the ins and outs of nonprofit team management.

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SBI Announces New Client Partnership with the Western Association of College and University Business Officers (WACUBO)

SBI

Seattle, WA – July 1, 2019. SBI, a Seattle-based association management company, is proud to announce the Western Association of College and University Business Officers (WACUBO) as its newest full-service association management client. WACUBO provides business officers in the western region opportunities to develop professionally, to identify solutions for issues affecting higher education, and to share their expertise with their colleagues.

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Study: Content Marketing Gaining Prominence, But Weak Points Linger

Associations Now

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. Content marketing is an increasingly important tool for many associations, but it’s easy to get caught up in the motions without actually hitting your true goals for all that effort.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. AFP Florida. ). Obviously, I was flattered, but also anxious to deliver a lecture that could bring true value to nonprofit professionals. . After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Over 50 Beekeepers Associations Use This #1 Beekeepers Association Management Software

Wild Apricot

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money.

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A New Perspective on Negative Feedback in Your Customer Community

Higher Logic

What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you. It’s scary to think they might be right outside your digital door ready to attack.

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Embrace ‘Undertourism’ for Your Next Meeting

Associations Now

Hyperlocal events inspired by undertourism provide a break from the norm, creating authentic experiences within the host city. Travelers want to spend less, seize upon unique cultural experiences and support local businesses. These values line up with a new trend called “ undertourism,” a term coined by Skift , a company covering the global travel industry.

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Unlock Boardroom Brilliance with A Better Agenda

Struggling to keep board meetings focused and productive? In today's fast-paced business environment, getting the most out of board meetings is crucial. Without a streamlined agenda-creation process, valuable time is wasted with disorganized or incomplete agendas. This can lead to: Unprepared board members Unfocused discussions Inefficient decision-making A good board agenda makes your meetings more effective than ever.

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Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric. Is your volunteer pipeline looking dry? Billhighway describes eight reasons that members don’t volunteer and provides solutions for all of them.

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Is Cloud Service Downtime Driving You Crazy?

Associations Now

Whether you’re using your own tools or someone else’s, cloud service downtime can be nerve-wracking, especially if the software is mission-critical. Here are some things to keep in mind ahead of time. We’re using more cloud services than ever, and that means, when they go out, it can have widespread effects. Certainly, this is nothing new—remember when Twitter used to go down every other day?

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Hotel Association Strengthens Resolve Against Trafficking With Campaign

Associations Now

The American Hotel & Lodging Association’s No Room for Trafficking campaign aims to build resources for members to identify and stop human trafficking when it’s uncovered. With a new campaign, the hotel industry is getting tough on human trafficking—and making sure its members are properly armed with the tools to fight it. The American Hotel & Lodging Association’s new No Room for Trafficking campaign, announced last week, aims to build upon existing work AHLA and member hotels have done

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Lessons From the Women’s Soccer Team’s Off-the-Field Battle for Equal Pay

Associations Now

A gender discrimination lawsuit filed by the U.S. women’s soccer team is shining light on the issue of pay equity. One expert says associations can play a role in improving women’s pay in their industries. While soccer fans are currently cheering on the U.S. Women’s National Team in the World Cup, equal-pay advocates are rooting for them to win in court proceedings.

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The Associations That Stand Behind the Flag

Associations Now

Ahead of the Fourth of July, let’s talk about the associations that help to keep the stars and stripes of the U.S. flag vibrant and in tiptop shape each year. There’s an association for everything, and there are lots of associations for flags, of course. Including the U.S. flag, with its 50 stars and 13 stripes. For example, the Flag Manufacturers Association of America helps support the interests of those that make American flags in the United States, including certifying U.S.

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Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” Also: how one nonprofit is combating food insecurity. As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. But using these types of buzzy adjectives can actually have a negative effect, according to a report from Gartner, which surveyed leaders about effective ways to transform culture.