Sat.Apr 15, 2017 - Fri.Apr 21, 2017

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The 6 Best Ways to Find a Speaker for Your Association Events

Wild Apricot

Journalist and association member, Luigi Benetton shares his best tips on how to land great speakers for any type of event.

Tips 338
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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. How can you ensure your education program provides benefits to members of all ages? Recent studies have focused on the importance of training and development to millennials, for example, the State of the American Workforce report from

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Why Do People Volunteer for Professional Associations and Trade Groups?

Higher Logic

“We make a living by what we do. We make a life by what we give.” – Winston Churchill. Of the many ways to give back, volunteering is one of the most profound. Giving your time and knowledge is invaluable, which is one of the reasons organizations appreciate their volunteers so much. Volunteerism has been the lifeblood of many groups throughout the centuries and continues to be a driving force today.

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How education protects organizations from fiascos.

YourMembership

United Airlines farce could’ve been alleviated or stopped with some proper employee training. United Airlines recently landed itself into an escalating PR nightmare, and it hasn’t yet left people’s minds or tweets. How could it? A graphic video of Dr. David Dao was forwarded, copied, shared and tweeted globally in a fury of consumer backlash. […].

Education 218
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Membership Database Selection Guide: Everything You Need to Make the Right Decision

Wild Apricot

This membership database selection guide is perfect for small organizations, associations and nonprofits just getting started with formally managing their member data or looking to switch systems.

System 187

More Trending

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The Lesson of Llandudno

Virtual

I went to the beach last week. That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot. While I was in Africa for the PCI Security Standards Council’s annual Middle East & Africa Forum , I took a day to get to surf at Surfer’s Corner in Muizenberg and hit the sand at Llandudno Beach in Cape Town.

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5 job posting tips for employers using your association’s career center.

YourMembership

Make your job board more valuable for employers seeking top talent within your niche or industry. Your career center is a place where employers come to find the top talent within your niche or industry. To help them attract more job views and applications, consider sharing with them these 5 simple steps to writing effective […].

Tips 186
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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited? Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more.

Marketing 159
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The Psychology of Trade Shows

Eric Lanke

I recently attended my association's trade show. It's a major event for our industry, taking place only once every three years and co-located with the much larger trade show of one of our industry's key customer markets. Our association staffs its own exhibit booth in the middle of the show floor. It's a large island space, designed with plenty of cushioned carpet and comfy chairs to provide a refuge for our members who are staffing their corporate exhibit booths all around us.

Industry 100
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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5 Elements of the Ideal Membership Software Upgrade

Aptify

You can’t put it off any longer; It’s time to upgrade your membership software. You knew this day would come. You planned for it to ensure everything would go smoothly. During the software selection process you asked great questions about upgradability, assessed the technical capabilities of the platform, and during the implementation made sure to only configure the software to remain on the upgrade path.

Software 114
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A Little Less Costco, A Little More American Express

Association Success

Why do we ask our members to spend money to buy more things? For a number of years, I’ve heard conversations about “changing membership models.” This is a difficult discussion to have across individual membership societies and trade associations because who joins (individual v. company) in each model dictates the types of membership categories and/or access provided.

Price 94
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Cultural Differences on Your Board? Set Some Ground Rules.

Associations Now

One association uses six guiding principles to make sure that leaders from multiple countries can speak in one voice. Board members don’t have to agree on everything. But they do have to agree on the terms by which they’ll be disagreeing. That’s something Magdalena N. Mook, executive director and CEO of the International Coach Federation, has thought a lot about when working with her board.

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Professional Development for Millennials (and Everyone Else Too)

Association Adviser

Sarah Sain, Naylor Association Solutions. Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. They’re working their way up the ladder in organizations across the country and becoming members and leaders in your association. Yet, they still get a bad rap. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Are Associations Friendly Enough with Lapsed Members?

Smooth The Path

Related: Associations should associate with industry celebrities. Increase participation by not calling attendees “attendees” The difference between an engaged association and a distanced association. The post Are Associations Friendly Enough with Lapsed Members? appeared first on Smooth The Path.

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5 Things Data Can Tell You About Your Members

Membersuite

Technology has made collecting data a breeze. If your organization uses association management software with strong integration capabilities, it’s even easier. The key is turning that information into insight. Insight into member data can mean the difference between maintaining the status quo and truly delivering a valuable member experience. Every membership registration, merchandise purchase, CEU credit, event registration, and member profile can tell you something about your members.

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Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. On the tradeshow floor at its most recent annual meeting, Creativation 2017, the Association For Creative Industries launched its iDiscover Chats, 15-minute informative presentations and discussions led by business experts.

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Modern Mentoring Means Business

Association Adviser

Randy Emelo, River Software. Most will agree that mentoring is among the most versatile and effective employee development processes. Today, like never before, mentoring is being used to shape a different kind of work culture – one that is connected, responsive, and growth-focused. The motives for why organizations are doing more with mentoring are numerous, including these critical reasons: Low cost, high impact.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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I Wish We Had Done This Differently Back When it Was Easier to Do

Smooth The Path

Have you ever scheduled plane flight months in advance with a departure so early it forces you to get up at 3 AM on what will be a busy and important day? At the time of booking you think, it is a little early, but this will be okay. I will rest, I will pack in advance, I will get plenty of sleep, and I will be fine! The day of the trip arrives, you are feeling tired and ragged, and you find yourself cursing your past-self.

Team 68
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What is a Marketer’s Most Valuable Trait?

Association Success

Is it good writing skills? Is it a design eye? Empathy. I decided to attend a session of an entrepreneurship conference that sounded really intriguing, despite having no real idea of what it was going to be about. It was (rather long-windedly) called, “E is for Empathy: What Every Entrepreneur Needs to Know About Business Anthropology.”. When I walked into the room I could see I was a few minutes late, as the speaker was already on slide 2 of her presentation.

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Association of Women Surgeons Boosts #ILookLikeASurgeon Movement

Associations Now

With the help of its dedicated communications committee, the Association of Women Surgeons capitalizes on a New Yorker cover that went viral. The April 3 issue of The New Yorker featured striking cover art by French artist Malika Favre. The illustration portrays four female surgeons wearing surgical masks as they peer down at a patient. Susan Pitt, an endocrine surgeon at the University of Wisconsin and a member of the Association of Women Surgeons (AWS), saw the cover while attending a medical

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How To Avoid Becoming Addicted To Your Mobile Phone

Beth Kanter

I have been reading Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter, a professor of marketing at NYU. The book is about our behavioral addictions to our smartphones, video games, social media, and email and how to break them. He describes the “Ludic Loop,” a cycle of repeating the same activity because every so often you get a reward.

How To 60
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The One Thing You Should Do to Make Your Database More Secure

MatrixG

Every day, we hear about another big data breach. Last year, Yahoo! revealed that 500 million user accounts had been breached. eBay had 145 million accounts compromised. The numbers are getting so big, we’re numb to them. In some cases, sensitive data was leaked.

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Member Email Fails (And How to Recover From Them)

Association Success

Once you've hit the "sent" button, you can't take it back! If you have sent a mass email to your members before, I’m sure you can relate to the nervousness as you hit the “Send” button. Even though you have triple checked each field, and asked a co-worker to proofread it for you, the indelible nature of the send-off has you paranoid that something will go wrong.

Ohio 60
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To Increase Member Retention, Rate and Score Engagement

Associations Now

Associations place a lot of value on retention rates, but that’s not always the right metric to focus on if you want to boost renewals. A new benchmarking report says engagement scoring may be a better way to increase retention. Most membership managers can tell you their association’s member retention rate off the top of their head. A common target is 75 percent or higher.

Dallas 80
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Is Auto-Renewal Membership a Good Option for YOUR Association, Chapters & Members?

Chapter Chat

Recap & Review – Why associations and their chapters should be thinking about auto-renewals (See our previous post in case you missed it). Your members live in a subscription economy. Many of them pay auto-renewing monthly fees to watch movies (Netflix), listen to music (Spotify), cook dinner (Blue Apron), or enhance their wardrobe (Stitch Fix).

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.