Sat.Feb 02, 2019 - Fri.Feb 08, 2019

Saving Time: Your Best Member Benefit

Associations Now

Are your members too busy to engage with your association? Maybe it’s time to rethink how you talk about member benefits and services, reframing them as time-saving opportunities. Busyness is a modern-day epidemic. Need evidence for that?

5 Must Haves for Your Member Portal

Membersuite

Members bring their online expectations as a consumer to their membership experience, but is your portal up to par? Checkout these member portal must haves to help your organization meet and exceed those expectations

Membership Q&A: Maximizing Revenue AND Participation

Spark Consulting

What dues rates will maximize both revenue and participation? That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I I didn’t think so. While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. The good news? You’re not alone, you hardworking marketer, you!

Closing the Office vs. Working From Home

Eric Lanke

This past week brought the Polar Vortex to the Midwest and with it record-breaking temperatures well below zero.

The Biggest Mistake I Have Made and Continue to Make

Moery Company

I’ve made a lot of mistakes so far in my sales career. It’s part of the learning curve. Without mistakes, there is no room for growth. Recognizing them and working to fix them is what makes them worthwhile.

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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

Renee presented on this topic at Higher Logic’s annual user conference, Super Forum. Talk about the importance of the customer experience is everywhere these days, and it’s not just analysts or leading organizations doing the talking anymore.

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Do Millennials Define Engagement Differently?

Jamie Notter

One of the participants in my Managing Generational Diversity training course once told me an interesting story. Her Millennial daughter came home from work and told the mother that she had quit her job.

Association Brain Food Weekly: 2.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… “It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems.

What Donors Want – Fundraising Advice Straight from the Donor’s Mouth

Beth Kanter's Blog

What Donors Want – Fundraising Advice Straight from the Donor’s Mouth – Guest Post by Rachel Stephenson Sheff. Major gift fundraising is an intuitive blend of art and science, with relationship-building at its core.

Engage Your Membership with Social Technology [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match.

JP Moery’s Association Playbook – Episode 176: How Associations Can Strengthen Chapter Relations

Moery Company

During the latest edition of the Association Playbook , Host JP Moery riffs on a significant trend he sees playing out nationwide: the increased focus associations are placing on their state groups.

3 Phrases That Matter When "Selling" Your Organization's Membership

MembersClicks

Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your organization’s membership?

Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby.

Learners Want Transformation—What Does It Take to Deliver?

.orgCommunity

Trendspotters are great, but trendsetters are golden. Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. She sees education from a holistic perspective that is both unique in the association space and critical to our future success.

Book of the Month - February 2019

Association Success

The guide book to lead you into the next era of the association industry is ready! Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! Association 4.0: Positioning for Success in an Era of Disruption by Sherry Budziak and Kevin Ordonez.

6 End-of-Day Tasks to Complete for a More Productive Tomorrow

MembersClicks

It’s easy to get into an afternoon/end-of-day slump. But how you end your day can have a great impact on how you begin your tomorrow.

How Change-Management Coaching Helped One Group Deal With Growing Pains

Associations Now

From 2006 to 2017, CareSource’s employee base grew 300 percent, and recently, its longtime CEO retired. To deal with this upheaval, the nonprofit turned to change-management coaching, which it says saved the organization millions of dollars and helped senior leaders keep employees engaged.

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Now – Next – Later: The flexible approach to product roadmaps that hits the mark for associations

The Nimble AMS Blog

You’re probably familiar with the idea of a product roadmap when it comes to software. Generally, a product roadmap tells you what features and functionality are planned for future releases of a product. It also serves as a map for the product team to help them begin with the end in mind. .

Toward Less Painful Panels

Idea Architects

I attended a panel discussion recen tly that could have been a much more powerful learning experience. An i nadequate session design and a limiting room set shackled t he i nteresting panelists.

Slogging Through the Routine Grind

Smooth The Path

Every day we slog through the routine grind of making lunches, pulling unwilling kids out of bed, and getting them off to school. We fight traffic to get to the office and the minute we arrive an inbox of email awaits us. Meetings dot our calendar and our day is already pre-planned.

Study: Millennials Love Bleisure, But Don’t Tell the Boss

Associations Now

A new National Car Rental survey finds that while millennials like mixing business trips with leisure trips, in part to save money, they aren’t so excited to mention that detail to the boss—even if their supervisor does the same thing.

Are You Answering Your Calls?

Effective Database

I’ve written about this before , but apparently I have to keep repeating it. If you’ve got a “generic” email box (e.g., info@ or contactus@) or a generic voice mail box on your voice mail system, you need to check it EVERY DAY. And you need to RESPOND to inquiries.

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A Takeaway on What You're Giving Away

Idea Architects

Some organizations give away content, hoping it will get you to join their community. Some organizations give access to their community, hoping you will then purchase content. Either could work, but doing both at the same time rarely will.

Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

Timberlake Membership Software was founded in 1998 in Fairfax, Virginia by Brian Choate.

Daily Buzz: The Membership Question You Need to Ask

Associations Now

Increase your membership base with this one, three-letter question. Also: new emoji for 2019. The one question every association should ask before embarking on a new membership strategy: Why?

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What Exactly is Predictive Analytics?

Association Success

On changing the world, one data set at a time. Everyone is talking about how AI and predictive analytics are changing the world. But what does this change actually look like, and how does it work? Predictive analytics goes something like this: Data is collected.

6 Tips for Effective Association Board Self-Evaluations

GrowthZone

Tweet. Make sure your association board is on track to run as smoothly as possible. Even the best organizations need check-ups to examine how well they are running. To ensure your board is “healthy”, start with a board self-assessment. Taking a self-assessment may not be on the top of anyone’s to-do list, but it is pivotal to the on-going success of the organization. Use these tips to get started on your association board self- assessment as soon as possible.

How to Prevent AMS Implementation Frustration

Association Adviser

More than once, we have heard from associations that they hate their association management software (AMS) but they would never change it. One of the main sources for this statement stems from fears about AMS implementation.

Facebook at 15: It’s Fundamental. It’s Annoying. We’re Still There.

Associations Now

As it hits a key anniversary, it’s safe to say that Facebook, as a social network and company, is well into its terrible teen years. But it’s worth remembering the reasons why the network hooked us in the first place—because they’re the very things that associations want to do well.

What to Learn From the Members Who DON’T Join (And How to Use It)

MembersClicks

If your association or chamber is like most, you go through a certain process to sell memberships. At some point in this process, the potential member will ultimately decide to join - or not join.

How Emerging Learning Trends Can Ignite a Spark in Your Audience

WBT Systems

How Emerging Learning Trends Can Ignite a Spark in Your Audience. Read more about How Emerging Learning Trends Can Ignite a Spark in Your Audience

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Why Associations Must Change Their Email Format – Now.

GrowthZone

Tweet. In their fantastic (but lengthy) report, The 2019 State of Email , Litmus Software gives a comprehensive look at significant developments affecting email programs. A big takeaway? It’s time to change your association emails and make them more voice-friendly. Why now? Because 39 million Americans now own a smart speaker; people are using those virtual assistants to check their email with voice commands.

Report: Nonprofit Fundraising Up in 2018, but Donor Numbers Down

Associations Now

The Association of Fundraising Professionals found a decline in the number of donors who gave to nonprofits at the end of 2018, but overall giving was buoyed by an increase in the size of donations at many organizations.