Sat.Aug 17, 2019 - Fri.Aug 23, 2019

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry.

5 things that may be holding your association back from its mission?

YourMembership Blog

Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission? appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Non-dues Revenue

How Omnichannel Marketing Can Build Relationships With Your Members

Associations Now

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping?

Don’t Make Paying You an Inconvenience

Association Success

After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

6 Things You Need to Know About Deliverability

HighRoad Solution

When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient. Email Marketing

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5 Things to Consider When Choosing an LMS

Blue Sky eLearn

Selecting a new (or your first) learning management system is a big undertaking. Some organizations hire consultants to help them with the tasks. Some send out large RFPs.

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How to Start a 501c3 Nonprofit the Right Way in Nine Steps

Wild Apricot

Congratulations — you're on your way to changing the world! In this guide I cover how to start a nonprofit or 501c3, from setting your goals to getting your first paying members

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4 Ways to Becoming the Best Continuing Education Resource in Your Industry

YourMembership Blog

How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.

Better Engage Staff Teams Who Attend Your Conference

Associations Now

While associations strive to give each conference attendee a personalized experience, what can you do to support staff groups who come to your events? A few ideas to get you started.

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DCM Services, LLC (You’re dead? That Won’t Stop the Debt Collector)


At some point in your life, you might fall behind on a financial obligation, and end up in debt.

How to Spot Useful Nonprofit Tech Tools — And 3 You Can Use Today

Wild Apricot

Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits

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Tips to Skyrocket Your Association’s Job Board Revenue

YourMembership Blog

At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue

A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time. When B.

8 Hot Tips for Revamping Your Prospectus

Moery Company

Istock/CreditFug4s. Does your prospectus follow the same old format? I’ve seen a few lately and I can tell you from my experience, chances are your prospectus needs a fresh approach. It’s time to shake things up and create something that will catch the prospect’s attention.

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A Conversation with LMS Analyst John Leh of Talented Learning

WBT Systems

A Conversation with LMS Analyst John Leh of Talented Learning. Read more about A Conversation with LMS Analyst John Leh of Talented Learning

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4 Reasons Great Customer Experience Makes a Difference in Your Revenue

Higher Logic

Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea.

Do you Need a Separate Entity to House Your Revenue-Generating Program?

Associations Now

To avoid jeopardizing their tax-exempt status or to limit liability, associations sometimes structure their revenue-generating programs and services as separate entities. A nonprofit attorney offers insights into when to consider going that route.

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.

3 Ways to Make Your Conference Website More Accessible


Learn about ways to make your conference site fully accessible from guest, Mike Doane.

3 Ways to Incorporate Wellness Into Your Organization's Next Conference


“Wellness” isn’t as much a trend as it is a lifestyle for many people. More and more people are becoming aware that, in a world where “busy” is the new norm, it’s critical to put more thought, time, and effort into one’s physical and mental wellbeing.

As Ransomware Attacks Grow, Groups Tell States and Municipalities to Be Vigilant

Associations Now

Even before a major cyberattack on local governments in Texas, associations and trade groups were calling on states and municipalities to change their security practices.

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Building Out a “Culture Ops” Function

Jamie Notter

I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days.

The Case for Human Connection in a Techie World

Association Success

In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions.

Selling Government Relations as a Key Member Benefit

Moery Company

IStock_Credit:alekseykh. So, how do you sell government relations as one of most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs.

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Community Bankers’ Fintech Program Sees Accelerating Momentum

Associations Now

The Independent Community Bankers of America found so much success with the first round of its Arkansas-based ThinkTECH Accelerator that it’s doing it all over again next year.

Investing in Members So They Can Better Invest in Themselves

Association Adviser

Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night.

How to Handle Staff Who Fall for Phishing Emails—Putting Your Association at Risk


Updated from original February 2018 publication. Do you ever wonder: Why do some people consistently fail cybersecurity awareness tests? How is it they fall for phishing emails time and again? What does it take to get them to pay more attention and not be so careless?

Local Perspective: Brussels

Association Success

No matter where you are in the world, associations are encountering similar challenges, and then also finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally.

Daily Buzz: How Millennials Engage With Causes

Associations Now

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. Also: Boost attendance in your learning program.

Performant Recovery Company Review – Should you Fear Them?


Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor.

Meet Brandon Jones - Enterprise Account Executive at MemberSuite


Meet Brandon Jones, an Executive Account Executive from Texas that enjoys restoring old cars and trucks. Learn more about Brandon in this month's Employee Spotlight

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Social Media Takeovers: Why They Could Work for Your Association or Chamber


This post was originally published on 5/9/17, but updated on 8/19/19 for added value. Have you ever seen a takeover on social media? Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day.

Hispanic Journalists Reject Conference Sponsorship From Fox News

Associations Now

Protesting Fox News anchors’ on-air rhetoric against immigrants, the National Association of Hispanic Journalists will return its share of a $50,000 package of conference sponsorships purchased by the network.