Sat.Aug 17, 2019 - Fri.Aug 23, 2019

Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!), such as: Pursuing a company that has no connection to your profession/industry.

5 things that may be holding your association back from its mission?

YourMembership Blog

Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission? appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Non-dues Revenue

How Omnichannel Marketing Can Build Relationships With Your Members

Associations Now

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping?

Don’t Make Paying You an Inconvenience

Association Success

After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available.

6 Things You Need to Know About Deliverability

HighRoad Solution

When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient. Email Marketing

Free Membership Might Actually Discourage Membership

Smooth The Path

Somewhere around a decade ago, just about every cloud-based consumer software companies that wanted to reach the masses included a free customer plan. As a non-paying customer, you are allowed to use the software for free up to a certain point.

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5 Things to Consider When Choosing an LMS

Blue Sky eLearn

Selecting a new (or your first) learning management system is a big undertaking. Some organizations hire consultants to help them with the tasks. Some send out large RFPs.

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How to Spot Useful Nonprofit Tech Tools — And 3 You Can Use Today

Wild Apricot

Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits

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4 Ways to Becoming the Best Continuing Education Resource in Your Industry

YourMembership Blog

How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.

Selling Government Relations as a Key Member Benefit

Moery Company

IStock_Credit:alekseykh. So, how do you sell government relations as one of most valuable aspects of association membership? We’ve been successful in selling for associations with great government relations and advocacy programs.

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Better Engage Staff Teams Who Attend Your Conference

Associations Now

While associations strive to give each conference attendee a personalized experience, what can you do to support staff groups who come to your events? A few ideas to get you started.

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How to Start a 501c3 Nonprofit the Right Way in Nine Steps

Wild Apricot

Congratulations — you're on your way to changing the world! In this guide I cover how to start a nonprofit or 501c3, from setting your goals to getting your first paying members

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Tips to Skyrocket Your Association’s Job Board Revenue

YourMembership Blog

At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue

What’s Trending in Association Content Delivery and Sales?

Moery Company

There are a few trends developing around our content delivery and sales process, and it’s very exciting. Over the last several weeks, we’ve seen growth in content engagement and have observed our sales cycle shortening rather significantly.

DCM Services, LLC (You’re dead? That Won’t Stop the Debt Collector)

SocialFish

At some point in your life, you might fall behind on a financial obligation, and end up in debt.

Do you Need a Separate Entity to House Your Revenue-Generating Program?

Associations Now

To avoid jeopardizing their tax-exempt status or to limit liability, associations sometimes structure their revenue-generating programs and services as separate entities. A nonprofit attorney offers insights into when to consider going that route.

A Conversation with LMS Analyst John Leh of Talented Learning

WBT Systems

A Conversation with LMS Analyst John Leh of Talented Learning. Read more about A Conversation with LMS Analyst John Leh of Talented Learning

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4 Reasons Great Customer Experience Makes a Difference in Your Revenue

Higher Logic

Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea.

3 Ways to Incorporate Wellness Into Your Organization's Next Conference

MembersClicks

“Wellness” isn’t as much a trend as it is a lifestyle for many people. More and more people are becoming aware that, in a world where “busy” is the new norm, it’s critical to put more thought, time, and effort into one’s physical and mental wellbeing.

A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time. When B.

Building Out a “Culture Ops” Function

Jamie Notter

I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days.

3 Ways to Make Your Conference Website More Accessible

CommPartners

Learn about ways to make your conference site fully accessible from guest, Mike Doane.

The Case for Human Connection in a Techie World

Association Success

In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions.

Community Bankers’ Fintech Program Sees Accelerating Momentum

Associations Now

The Independent Community Bankers of America found so much success with the first round of its Arkansas-based ThinkTECH Accelerator that it’s doing it all over again next year.

Investing in Members So They Can Better Invest in Themselves

Association Adviser

Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night.

How to Handle Staff Who Fall for Phishing Emails—Putting Your Association at Risk

Delcor

Updated from original February 2018 publication. Do you ever wonder: Why do some people consistently fail cybersecurity awareness tests? How is it they fall for phishing emails time and again? What does it take to get them to pay more attention and not be so careless?

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor.

As Ransomware Attacks Grow, Groups Tell States and Municipalities to Be Vigilant

Associations Now

Even before a major cyberattack on local governments in Texas, associations and trade groups were calling on states and municipalities to change their security practices.

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Local Perspective: Brussels

Association Success

No matter where you are in the world, associations are encountering similar challenges, and then also finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally.

Meet Brandon Jones - Enterprise Account Executive at MemberSuite

Membersuite

Meet Brandon Jones, an Executive Account Executive from Texas that enjoys restoring old cars and trucks. Learn more about Brandon in this month's Employee Spotlight

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Capio Partners- Are they harassing you?

SocialFish

Harassment by debt collection agencies is prevalent, and most consumers have consistently complained about this. Unfortunately, most people do not know or even understand their rights when it comes to debt collection.

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Hispanic Journalists Reject Conference Sponsorship From Fox News

Associations Now

Protesting Fox News anchors’ on-air rhetoric against immigrants, the National Association of Hispanic Journalists will return its share of a $50,000 package of conference sponsorships purchased by the network.

Social Media Takeovers: Why They Could Work for Your Association or Chamber

MembersClicks

This post was originally published on 5/9/17, but updated on 8/19/19 for added value. Have you ever seen a takeover on social media? Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day.

Flipping the Script on Rebranding: How an Association Told Its Member Story

Association Adviser

SMPS went through a 2-year rebranding to better tell its story and those of members. Rebranding improved its messaging andand membership appeal. The post Flipping the Script on Rebranding: How an Association Told Its Member Story appeared first on Association Adviser.