Sat.Aug 17, 2019 - Fri.Aug 23, 2019

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Partnership v. Membership: Prospecting Dos and Don’ts

Spark Consulting

In Lewis’s last post in our ongoing series , he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and goals for your audiences. Focus on mutual benefit. He also called out time-wasters to eliminate (I love that framing!

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5 things that may be holding your association back from its mission?

YourMembership

Your organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission?

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How Omnichannel Marketing Can Build Relationships With Your Members

Associations Now

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping? If so, you’re not alone. According to the 2019 Membership Performance Benchmark Report released earlier this month from Advanced Solutions International, member engagement is the top challenge for most a

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Don’t Make Paying You an Inconvenience

Association Success

After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we dealt with smaller sized members and those who did not have large cash flows.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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6 Things You Need to Know About Deliverability

HighRoad Solution

When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.

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How to Start a 501c3 Nonprofit the Right Way in Nine Steps

Wild Apricot

Congratulations — you're on your way to changing the world! In this guide I cover how to start a nonprofit or 501c3, from setting your goals to getting your first paying members.

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4 Ways to Becoming the Best Continuing Education Resource in Your Industry

YourMembership

How associations can support members through professional development. Members’ needs and expectations evolve as they move through their careers journey and look to associations for support. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it. The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership.

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5 Things to Consider When Choosing an LMS

Blue Sky eLearn

Selecting a new (or your first) learning management system is a big undertaking. Some organizations hire consultants to help them with the tasks. Some send out large RFPs. Every organization has different needs and specific requirements, but there are some main things to look out for when evaluating LMS prospects. . 1. The User Experience. This means your learners’ experience as well as your own.

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A Conversation with LMS Analyst John Leh of Talented Learning

WBT Systems

A Conversation with LMS Analyst John Leh of Talented Learning. Read more about A Conversation with LMS Analyst John Leh of Talented Learning.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How to Spot Useful Nonprofit Tech Tools — And 3 You Can Use Today

Wild Apricot

Here are several useful nonprofit tech tools, as well as how you can select the right ones for your nonprofit, from guest poster Amy Neumann, founder of Free Tech for Nonprofits!

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Tips to Skyrocket Your Association’s Job Board Revenue

YourMembership

At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. But how do they do it? We’ll fill you in on their secret: a successful career center. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. Not. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership.

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Building Out a “Culture Ops” Function

Jamie Notter

I have a couple of keynotes at HR conferences coming up in September, and I am thinking about drawing some attention in those talks to a relatively new term in HR: Culture Operations, or Culture Ops. If you’re outside of the Human Resources world, you may not realize that the term, “human resources”, has become a bit out of fashion these days. The problem is that the term kind of implies that your people—your humans—are really just things to be managed along with your other “resources”—like, say

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Technology in the Workplace: Merging Boomers and Millennials

Achurch

As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Millennials were the first wave of technologists, but many people from Gen Z are also entering the workforce. Their native understanding of technology widens the gap among a workforce even more.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The First 3 Months of Association New-Member Onboarding

GrowthZone

New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. The new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum). Take a look at the steps for the first three months , then download the complete plan of the onboarding process.

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Meet Brandon Jones - Enterprise Account Executive at MemberSuite

Membersuite

Meet Brandon Jones, an Executive Account Executive from Texas that enjoys restoring old cars and trucks. Learn more about Brandon in this month's Employee Spotlight.

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Better Engage Staff Teams Who Attend Your Conference

Associations Now

While associations strive to give each conference attendee a personalized experience, what can you do to support staff groups who come to your events? A few ideas to get you started. I ran into a former colleague at the 2019 ASAE Annual Meeting & Exposition last week, who told me that she was attending the conference with five of her coworkers. They had done plenty of advance work.

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4 Reasons Great Customer Experience Makes a Difference in Your Revenue

Higher Logic

Everybody’s talking about how to improve the customer experience (or CX) these days, but if better customer experience doesn’t translate into dollar signs for your revenue growth, then is the effort even worth it? Maybe focusing on customer experience is just a feel-good idea. For quality answers to these concerns, we’ll defer to data from Qualtrics XM Institute’s study, ROI of Customer Experience, 2018.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Case for Human Connection in a Techie World

Association Success

In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. This personalization makes life easier, but keeping the human connection is also important. .

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Investing in Members So They Can Better Invest in Themselves

Association Adviser

Chris Haerich of the Professional Association for Customer Engagement explains how investing in association membership guarantees you’ll receive the membership value you want, and why everything about her industry keeps her up at night. The post Investing in Members So They Can Better Invest in Themselves appeared first on Association Adviser.

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A One-on-One Growth Strategy

Associations Now

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The secret? A lot of face time. When B. Dan Berger became CEO of the National Association of Federally-Insured Credit Unions in 2013, his primary goal was simple: Get out of the office. “I went on the road for about four or five months straight, just grinding it out and meeting as many CEOs and senior management of members and nonmembers around the country as I could,” he says.

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Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

An association’s board had been talking about how young professionals were the least engaged of all the member segments. Much to the dismay of the staff, the board surprised them by voting for free membership for each young professional’s first year of membership. I can imagine the conversations leading up to the vote. Can’t you? It probably all sounded so logical at the time.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Local Perspective: Brussels

Association Success

No matter where you are in the world, associations are encountering similar challenges, and then also finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally. Differences can range from barely noticeable to rather remarkable from one geographical region to another, or even from one discipline to another, but one thing for certain is that we can all benefit from sharing ou

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Flipping the Script on Rebranding: How an Association Told Its Member Story

Association Adviser

SMPS went through a 2-year rebranding to better tell its story and those of members. Rebranding improved its messaging andand membership appeal. The post Flipping the Script on Rebranding: How an Association Told Its Member Story appeared first on Association Adviser.

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Community Bankers’ Fintech Program Sees Accelerating Momentum

Associations Now

The Independent Community Bankers of America found so much success with the first round of its Arkansas-based ThinkTECH Accelerator that it’s doing it all over again next year. You might think a tech-minded approach to innovation has to live on one of the coasts to have an impact, but that’s not always the case. In fact, one banking association has found the perfect home for the latest iteration of its financial technology accelerator: Arkansas.

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6 Things You Need to Know About Deliverability

HighRoad Solution

When you hit send on a marketing email, you can’t be 100 percent certain that it’s going to reach its destination. Every email has to clear a number of hurdles before it gets anywhere near the intended recipient.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.