Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. One of the main reasons someone joins an association is to advance in their career, which starts with education. Showcase Benefits of Technology. Let’s dive in.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Sponsor perspectives. That’s down by nearly half in just six years. Fish and more fish.

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. An event agenda. Let’s get started!

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EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). They’re typically distributed to members at meetings, events, or sent in the mail.

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NXUnite

JANUARY 16, 2024

Let’s refresh your memory on the main advantages: Increased visibility. According to 360MatchPro , CSR offers these four main advantages for businesses: Employee engagement. CSR-focused events and initiatives provide excellent opportunities for employers to engage their team members with generosity. Greater outreach.

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MemberClicks

DECEMBER 23, 2021

More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 Event Planning Tips for Improved Events. billion by 2028. Define your audience.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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MemberClicks

DECEMBER 23, 2021

More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 Event Planning Tips for Improved Events. billion by 2028. Define your audience.

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Associations Now

APRIL 26, 2019

When you collaborate on an event with another organization in your field, you get a chance to reach potential new members, while providing extra value to your current members. Sit down with who you’re collaborating with and discuss what you’d like to circulate your event around,” she says. Your event data is incredibly valuable!

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. Open Space events. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. Earlier this week, I got a copy of Eventbrite’s Event Trends Report 2020. The report listed four: content marketing, video, public relations, and experiential marketing.

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Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. You need contingency plans.

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Association TRENDS

JUNE 15, 2021

Many associations are struggling to keep their communities engaged with virtual and in-person events. The two main challenges are discoverability and driving engagement around the events. Click here to download a sample Community Event Assessment. Are you curious about what your score is?

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Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Amanda Milligan, Content Marketing Institute ). Here are the educational events scheduled for next week.

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AssociationChat

OCTOBER 26, 2020

As a result, the meetings and events industries are having to adapt. There’s still demand to do things, but how can events be organized safely? How COVID-19 impacted events. When the UK Government announced we’d be going into lockdown on the 23rd March 2020, all events were cancelled or moved online.

Event Planning 72

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Delcor

NOVEMBER 10, 2020

Even before experiencing it myself, I had the utmost respect for associations that have had to convert their live events into virtual events due to the pandemic. We don’t often get to execute the plan and experience the final event. We started by forming a small committee to work on the event. Building the Event.

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Socious

DECEMBER 1, 2016

On the low end of that scale (relatively speaking) are event apps. Event apps are specially built or customized programs that house information about a certain event. Event apps are becoming more and more essential as people come to expect easy access to information on smartphones and tablets. Factor #1) Marketing.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Publications. Governance issues.

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Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Good eats Skip down to the list of free educational events if you prefer takeout. Learning business. Membership tiers.

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Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Good advice never goes out of style. More info/register.

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

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Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Do you have a three-tiered (platinum, gold, silver) event sponsorship offering? Here are five tips for growing your event sponsorship revenue.

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NXUnite

MARCH 25, 2024

For example, your subcategories might look something like this: 1100: Property 2100: Employee salaries 3100: Restricted net assets 4100: Event ticket revenue 5100: Fundraising expenses Depending on the complexity of your budget, you may need to get more specific with each category. Add notes as necessary.

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MemberClicks

MAY 5, 2022

Engaging your young professional members (and prospects, even) is tough, especially when it comes to events. Events for young professionals can span from fun and silly activities to opportunities for attendees to learn a new skill together. 20 Young Professional Event Ideas. 7 Tips for Planning Events for Young Professionals .

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Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff.

Organization 270

Organization LMS Software Social Media 270

Expo Logic

FEBRUARY 26, 2020

The same is true with event registration. Do you have different kinds of attendees coming to your event? Style your registration website after your main company website. The last step for streamlining your registration is finding the right event technology solution. Identify Attendee Personas. Match the Appearance.

How To 36

How To Revenue Proposal Process 36

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. It even boasts live event days where job seekers can interact with hiring companies.

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Expo Logic

FEBRUARY 27, 2020

Event Personalization is a Marketing Must. In the event industry that means understanding what the attendee wants, what their interests are, what their goals are in attending your event, and tailoring the event experience to those categories, not just delivering a one-size-fits-all approach. Branding is Important.

How To 36

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Reid All About it

JUNE 7, 2019

The weekly list of free educational events and resources for the association community… When’s the last time you talked to your AMS vendor? Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. Megan Lopez, senior marketing manager at Personify.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

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Reid All About it

NOVEMBER 26, 2021

The weekly list of free educational events and resources for the association community…. Event experience mapping. Event Farm shares this Maya Angelou quote in their guide to event experience mapping , an essential technique for planning an event that will hit your attendees’ sweet spot and deliver your desired business outcomes.

Newsletter 195

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Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event planning. Is your event planning to-do list still up to snuff? Event marketing. Erasmus Podcasts. Workplace culture. Don’t give that up!

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