Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. One of the main reasons someone joins an association is to advance in their career, which starts with education. Showcase Benefits of Technology. Let’s dive in.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Plus, events are one of the ways that your association can raise non-dues revenue. . Every event-planning team struggles with this question.

Tips 201

Tips Software Recruiting Recruitment 201

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media Video 52

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. At your live fundraising events.

Marketing 189

Marketing Strategy Revenue Tools 189

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 276

Maryland LMS Revenue Strategy 276

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. A guest blog by Frank Kenny.

Social Media 60

Social Media Video Price Maine 60

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. An event agenda. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Where community fits in: Deepen member relationships year-round , not just at meetings or events. Find out more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

AUGUST 20, 2019

Switch up your social media routine and let members take over for a day. Fizzling out on social media inspiration? Let members take the wheel with a social media takeover. “By The main idea is it eliminates distractions and helps them play more free,” Hurdle said in an interview with The Washington Post.

Social Media 48

Social Media Washington Maine Team 48

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. It even boasts live event days where job seekers can interact with hiring companies.

Long Beach 148

Long Beach Iowa Video Utah 148

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. Amanda Milligan, Content Marketing Institute ). Here are the educational events scheduled for next week.

LMS 361

LMS Revenue Tips America 361

Associations Now

JULY 3, 2013

Also: Create a strategy to ensure that you don’t run out of food at your next event. Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. When it comes to email marketing, the most important thing is the content of your email.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

MemberClicks

DECEMBER 23, 2021

More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 Event Planning Tips for Improved Events. billion by 2028. Define your audience.

Event Planning 59

Event Planning Tips Conference Software 59

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. event registrations or donation campaigns). It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Publications. Governance issues.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. Open Space events. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 259

LMS Revenue Arlington Education 259

MemberClicks

DECEMBER 23, 2021

More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 Event Planning Tips for Improved Events. billion by 2028. Define your audience.

Event Planning 52

Event Planning Tips Conference Software 52

Achieve

FEBRUARY 16, 2024

However, once your event concludes, you realize that you could benefit from retaining your corporate partner’s support for future events and campaigns. But how can you get them to stick around for an evergreen partnership? In today’s socially-conscious age, businesses want to support charities and their missions.

Strategy 52

Strategy Proposal Social Media Florida 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This can help excite your members and build a sense of community even before they attend any of your events.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. This can help excite your members and build a sense of community even before they attend any of your events.

Video 52

Video Content Strategy Social Media 52

NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Newsletter Maine Tools 60

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

Social Media 40

Social Media Resources Sample Recruiting 40

Reid All About it

OCTOBER 22, 2021

The weekly list of free educational events and resources for the association community…. Innovative events. Aaron Wolowiec, CAE, CMP, of Event Garde reports back from in-person events he’s attended or he and his team have planned. Content marketing. Here are the educational events scheduled for next week.

San Diego 195

San Diego Education Social Media Content 195

MemberClicks

JUNE 15, 2024

For a professional organization or chamber, the benefits are usually much more straightforward: classes, workshops, gated content, events, and so forth. Because you may or may not be able to reach them on social media, depending on the whims of whatever algorithm is at work. Why is this so important?

Strategy 40

Strategy Organization Discount Social Media 40

Mizz Information

OCTOBER 24, 2014

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the "should we be doing social media?"

Social Media 40

Social Media Boston Sample Tools 40

Reid All About it

JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Good advice never goes out of style. More info/register.

LMS 369

LMS Certificate America Committee 369

Aaron Wolowiec

JULY 8, 2014

Delivering content to your members is a cornerstone of not only your publication program, but also your education events. In a perfect world, all our members would attend our events. How do we help sell the value of our education events? Cross-promote your events in the publications that you have. Here are some ideas.

Education 100

Education Social Media Content Conference 100

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Associations Now

MARCH 6, 2015

A new study gives an inside look at how top brands are using social marketing to extend the reach and visibility of their events—and why it matters. Thanks to social media and other technology tools, your conference’s reach extends well beyond the venue walls and your attendees who are there in person.

Marketing 40

Marketing Social Media Content Tools 40

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Virtual events, and the data analytics that come with it, are changing that for the better. .

Revenue 124

Revenue Social Media Content Cost 124

MemberClicks

MAY 5, 2022

Engaging your young professional members (and prospects, even) is tough, especially when it comes to events. Events for young professionals can span from fun and silly activities to opportunities for attendees to learn a new skill together. 20 Young Professional Event Ideas. 7 Tips for Planning Events for Young Professionals .

Class 52

Class Recruiting Recruitment Social Media 52

Blue Sky eLearn

MARCH 31, 2020

What are the best ways to elevate an event? Managing an association is more than just hosting an event every now and then. Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. Which events they liked the most.

Directory 239

Directory Association Management FAQ System 239