Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

LMS 259

LMS North Carolina Recruiting Recruitment 259

EventMobi: Association Events

JUNE 26, 2023

On a broad level, member engagement strategies can include: In-person and virtual live events Educational resources Volunteer opportunities Member engagement software Member appreciation efforts A member engagement strategy should be measurable, and ultimately aim to increase member participation in your organization. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Why do Millennials and Generation Z let their association membership lapse?

Revenue 72

Revenue millennials Certificate Team 72

Reid All About it

AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Virtual events. MemberSuite suggests four ways to add a real life feeling to your virtual events. Virtual event sponsorship. Ten ways to provide value to your virtual event sponsors and exhibitors.

millennials 307

millennials Montana Class Education 307

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Now, onto the list of this week’s free webinars and learning events. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

Nimble AMS

DECEMBER 5, 2022

Events Start building member engagement by empowering your volunteers to promote your next association event to their personal and professional connections. Consider involving volunteers as you plan your events by tasking them to guide the creation of a conference session or by asking them to lead an event session itsel f.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Event sponsorships. Gen Z and millennial marketing. More info/register.

DC 265

DC Washington Member Engagement Innovation 265

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Host fun and casual events. Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. 10 Tips to Measure Event Sponsorship.

San Jose 191

San Jose millennials Revenue Content 191

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Virtual event sponsors and exhibitors. Not in this house. More info/register.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. Marketing to Gen Z and millennials. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. More info/register. Fri 12/8 at 4 p.m.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Here are the educational events scheduled for next week. Usability testing. Email Address: Subscribe.

Revenue 195

Revenue Video Strategy Industry 195

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. This, in turn, increases association recruitment and association retention numbers.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. If they’re sponsored, your association can earn revenue too. Best of all, they’re free, but your association can earn revenue through sponsorship. Review metrics to identify successful recruitment tactics.

Content 93

Content Marketing Social Media Video 93

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. 10 Tips to Measure Event Sponsorship.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Actually, her events are always fun and enlightening.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

OCTOBER 27, 2017

The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Recruit and Retain Millennial Members.

LMS 150

LMS millennials Blended Learning System 150

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Like members of every age, Millennials and GenZs will give their time and money when they see the tangible value.

millennials 78

millennials Recruiting Recruitment Committee 78

YourMembership

APRIL 14, 2015

It is an extremely rewarding event for our customers and for YM’s staff and leaders. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken. As a reminder, YM’s next Thought Leadership Webinar to be held on April 22nd, titled Are You Ready for When Millennials Take Over?

millennials 150

millennials Course Recruiting Recruitment 150

ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Technology plays an essential role in improving member experiences and association operations.

Cost 52

Cost Review Software Member Experience 52

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72

Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Some of them have relationships with recruiters and headhunters too. Many of these new membership organizations offer smaller retreats instead of big conferences.

How To 78

How To Education Discount millennials 78

Reid All About it

MARCH 9, 2018

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. Your Event Marketing Survival Guide. 1 CMP credit.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

NOVEMBER 11, 2016

Now on to the list of this week’s free webinars and learning events. The Event Planner’s Guide to SEO. Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations.

Handbook 241

Handbook Washington eBook DC 241

Reid All About it

JUNE 10, 2016

Here’s the list of webinars and other professional development events for the week of June 13. Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. Grow Sponsorships, Attendance and Revenue for your Virtual Conference.

System 150

System millennials Member Insights Recruiting 150

WBT Systems

SEPTEMBER 5, 2017

Recording of a conference session or educational event. Increasing revenue and membership with podcasts. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. Use your podcasts to blatantly recruit members too.

Content 150

Content Education Products millennials 150

CMA Solutions

NOVEMBER 17, 2022

Video marketing plays well into digital marketing because it acknowledges that conversion is not a single event, but a series of events that speak to different stages along the buyer’s journey. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year.

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

AUGUST 9, 2019

The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). An oldie but goodie… an introvert’s guide to ASAE Annual from Maggie McGary—this can be a tough event for introverts, even us social ones.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

FEBRUARY 28, 2017

Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. Catchbox provides 12 different ways event professionals can measure audience engagement. Event Manager Blog compares three popular live-streaming options.

millennials 40

millennials Recruiting Recruitment Revenue 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Reid All About it

NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Tue 11/14 at 2 p.m. – Host: PCMA.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 3, 2023

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. Event gamification. They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

FEBRUARY 7, 2018

For more information on how to do that effectively, visit [link] for-fundraising-events. Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. Create a hashtag for your campaign. For more information on using hashtags effectively, visit [link].

Social Media 71

Social Media Recruiting Recruitment Software 71