Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Let’s use course registration as an example.

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Associations Now

OCTOBER 16, 2023

Sarah Sladek’s new book MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back challenges associations to get out of their comfort zones to create meaningful change that re-engages members and improves their organizations. The post Strategies for Overcoming Member Disengagement appeared first on Associations Now.

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Nimble AMS

MARCH 25, 2022

Read on for what to include in your association’s online community strategy. Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations. Building a thriving online community starts with a well-considered strategy.

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Associations Now

FEBRUARY 26, 2023

Associations are often told that they need to “tell a story” around their mission, and the news these days is full of examples of how complicated that can be. In a recent Harvard Business Review piece, four leadership consultants discussed just how intimately connected story is to an organization’s strategy.

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Nimble AMS

MARCH 31, 2023

Take the time to thank your member advocates and their dedication to your industry. For example, at member town halls, consider spotlighting your member advocates when they reach certain milestones. Follow these tips to get started at your organization: 1. Download now

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Higher Logic

DECEMBER 2, 2019

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.

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EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

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Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Examples of this kind of data would be your members’ cell phone numbers. Dive deeper into these 3 strategies by watching this on-demand webinar.

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EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

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Potomac Core

OCTOBER 30, 2018

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

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Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?

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Potomac Core

OCTOBER 4, 2016

It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies.

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MemberClicks

APRIL 11, 2023

For example, the Better Business Bureau offers a public directory of accredited member businesses. For example: A chamber directory can help send your members’ businesses leads for business partnerships, open roles, and those needing a subject matter expert. You’ll help your members grow their businesses.

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Decline of trust. CAE credit.

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Potomac Core

MAY 3, 2018

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. New Mantra: Members Hire Bold Strategies. Another reminder that Members Hire Bold Strategies. Every Industry Faces Tough Challenges.

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MemberClicks

MAY 10, 2024

Without further ado, let’s dive into the top 10 most effective job board strategies we’ve documented across all three associations, how each works to drive revenue and growth, and how your association can employ the same Job Board strategies for unprecedented results.

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Associations Now

DECEMBER 11, 2023

Depending on the industry the association represents, these may include legislative, regulatory, technology, and workforce changes. For example, do you have content planned around an upcoming regulatory change that affects the majority of members?

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. For example, exhibitors can share information about upcoming products, what they’ll be showing onsite, and the impact of new products on the industry. The goal is to generate excitement.”

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Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

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Achurch

AUGUST 23, 2022

Create watercooler sub-channels, for example, focused on book lovers or wellness. Schedule weekly discussions related to association and industry issues. Even if your organization’s strategy is a full remote work environment, some hybrid work strategies can be effective if presented at scheduled times. Virtual Meetups.

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Associations Now

FEBRUARY 11, 2020

If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. Regardless of where your association’s influencers reside, consider if they could serve as an ambassador for your industry or profession. Here are three other association examples: Online community ambassadors.

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Higher Logic

JANUARY 25, 2018

So how do we take advantage of these micro-moments in our marketing strategy? Research the most-searched topics for your company, products or industry – these will be great topics to start with. For example: 69% of people who identify as leisure travelers search for travel ideas on their mobile phones during micro-moments.

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Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. For others, it’s all about networking and having access to industry experts. This proactive strategy will definitely help set your association apart in such a busy world!

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Potomac Core

OCTOBER 26, 2016

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. This is another example of how 3 Engagement Strategies Drive Growth.

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Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Example Nexus email stream Why are we offering email services? Email can also fill a crucial gap in conversion and retention strategies where SEO leaves off.

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Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Our panel will provide examples of microaggressions they have faced in the workplace. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

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Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Both are must-have’s and work most effectively in tandem.

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Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

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Associations Now

OCTOBER 30, 2023

Association podcasts that involve student volunteers can help fellow students gain important insights into their industry. For example, NYACP had a student who couldn’t make an event but wanted to connect with a speaker to discuss their practice area. One group found that focusing on storytelling and staying flexible can help.

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Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

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Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries. Foundation for Disruptive Advocacy Strategies. growth in 2016 is forecast at 2.0%

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Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

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Potomac Core

AUGUST 3, 2016

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

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Nimble AMS

FEBRUARY 16, 2022

Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S, But the sky is the limit on branded merchandising.

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Associations Now

DECEMBER 20, 2023

We’ve always been proactive with members about what we were doing, but we didn’t have one space where we collected our biggest wins and achievements for the industry over a period of time,” said Evan Sparks, ABA’s senior vice president of member communication. The post Is It Time to Shake Up Your Annual Report Strategy?

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Higher Logic

APRIL 14, 2020

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Welcoming the Whole Industry to the Community.

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