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Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150
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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource. Highlights.

Michigan 190
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[GUEST BLOG] If Everyone Goes Left, Go Right

GrowthZone

Let me share three examples of chambers or chamber people who stand out, who refuse to conform, and are making a big difference in their communities. Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. It stands out. And it’s just one of nine of their signature programs.

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How Events Are Leveraging Creativity As They Go Virtual

Associations Now

The Toy Association, which puts on two Toy Fair marketplaces annually, has taken those events virtual by putting on a series of digital “seven-day market weeks” that will help toymakers show off their wares through a number of virtual events. Among them: Building a virtual expo hall. The first virtual event will take place starting July 13.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Despite bad press, Detroit offers countless examples of what’s working. So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit.

Education 100
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Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

Peggy Hoffman, president of Mariner Management and Marketing, LLC. A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. I’m media communications manager for Michigan State University. college football; and Lake Michigan summers. So we rarely have a night at home.

Content 100
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The Effects of COVID-19 on Associations: The race to go virtual

Association Success

Although the Michigan Society of Association Executives had previously implemented virtual resources including a weekly curated e-newsletter, a virtual academy and lengthy CAE programming – two-thirds of which was already online – they still had much to do. “So