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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Pro Tip: For maximum understanding of the differences, read on and be sure to watch our featured video.

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. San Diego, California Orlando, Florida Seattle, Washington Let’s say these all sound appealing, but you want to get a bit more granular. The results?

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? We’ve got seven tips for you.). Here are some ideas to get you started. First Name.

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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Tip: Right now really might not be the right time for some organizations to fundraise. Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Tip: If you are currently struggling to go virtual, check out this blog. That is 100% okay! Dixie Longate.

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Meet The Speaker: Donor Engagement with Eman Osagie

Achieve

What is your biggest tip for donor engagement year-round? . In her role at Achieve, Sarah is involved in supporting the Marketing Director by creating digital advertisements and campaigns, writing email copy, and assisting our clients in their digital marketing efforts.

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Personalized and Targeted Marketing is Here to Stay! by Scott Oser

.orgCommunity

Body copy = Every product/service that the organization offers to every single target market it serves. The tips above are just a start but when implemented will immediately have a positive impact on your response rates and your engagement levels. The post Personalized and Targeted Marketing is Here to Stay! Scenario 1.

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Meet The Speaker: Nonprofit Financial Statements with Todd L’Herrou

Achieve

Learn more about Todd, his experience working with nonprofits, and his top tip for organizing financial documents below! What's your biggest tip for preventing loss or fraud? Sarah holds a BBA in Marketing from Florida Atlantic University and has represented over 35 brands on Social Media in her career thus far.

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