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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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How to Continue the Conference Learning Experience

WBT Systems

Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings? The truth is: conferences are not the most effective method of transferring knowledge. Why Continue the Conference Learning Experience.

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136
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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Borrowing another association’s LMS RFP. How are you positioned in your market?

LMS 155
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution? Boost your non-dues revenue.

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Association Brain Food: 3.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Thank goodness, many associations are rethinking new member onboarding.

Revenue 227
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Association Brain Food Weekly: 1.28.22

Reid All About it

The weekly list of free educational events and resources for the association community…. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. They also explain how to overcome registration resistance.