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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Also worth your time What people really remember about your association. Gen Z education.

LMS 266
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Boring conferences. Here’s a cure for boring conferences. AMS implementation.

LMS 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Their advice seems so obvious, yet apparently most associations need to hear it.

Maryland 272
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Association Brain Food: 2.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. That’s what people really want deep down inside—and associations can help members build these communities.

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Association Brain Food: 10.13.23

Reid All About it

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Association habits. She describes seven ways “the most human workplaces” will thrive in the age of AI. Brand acquisition.

Revenue 272
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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. I loved it when local membership directors got together at our state association meetings. TopClass LMS explains how it works and shares examples of associations doing this now. AI for associations.