Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Potomac Core

OCTOBER 30, 2018

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

Marketing 88

Marketing Team Social Media Communications 88

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 88

Strategy Marketing Price Certificate 88

AssociationChat

MAY 20, 2020

Tahira Endean is a force to be reckoned with in the meetings industry. She’s passionate about creating and delivering human-centered events and is an awarded instructor of Sustainable Event Operations, as well as an industry speaker, blogger, and author. EVENTPROFS RESOURCES (40+). EventTechLab.com – resource for tech startups.

Resources 105

Resources Certificate Texas America 105

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 250

Newsletter Content Social Media Education 250

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Staying Up-to-Date with Industry Trends, Tech & Terminology. I didn’t think so.

Marketing 149

Marketing Video Resources Content 149

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 266

Content Survey Education Strategy 266

SBI

JULY 23, 2023

Impact of AMCs Whether your non-profit association is in the market for full-service management or specific services, Association Management Companies (AMCs) leverage shared resources across multiple association clients to increase capacity, impact, and financial health. Contact us.

Industry 52

Industry Cost Association Management Resources 52

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Some may be designed for specific industries or event formats. Ask the provider about their security measures and compliance with industry standards such as SOC 2. How can I protect my content?

Technology 264

Technology How To Case Study Price 264

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Nimble AMS

AUGUST 19, 2021

As a member-based organization, your association can be THE trusted resource for information in your industry or profession. Because your association already focuses on your industry, you likely have access to the latest news, papers, research, and insights for your industry. Get it now. missing out on an opportunity to?give

Industry 78

Industry Tips Content Certificate 78

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

The Association 100

JANUARY 21, 2024

Its innovative marketing efforts successfully bridged the gap between education and the concrete industry. TCA’s strategic engagement with Career and Technical Education (CTE) teachers has been instrumental in fostering industry connections and enhancing educational experiences.

Tennessee 130

Tennessee Leadership Education Innovation 130

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Automation rules can help improve targeted communications.

Tools 191

Tools Marketing eBook Library 191

Associations Now

DECEMBER 11, 2019

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Marketing gets a starring role in recruitment. You may already use content marketing to draw in new members or meeting attendees, but what about for attracting new employees?

Resources 92

Resources Handbook Recruiting Recruitment 92

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

NXUnite

MARCH 18, 2024

In today’s dynamic landscape, associations play a key role in facilitating networking opportunities, promoting professional development , and providing resources for their members. Accessibility: Members can access learning resources anytime, anywhere, providing flexibility and convenience in their learning journey.

Software 130

Software LMS Library Certificate 130

Associations Now

SEPTEMBER 12, 2019

After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that aims to build some messaging consistency. The post Advertising Group Builds Internal Resource for Boosting Marketing Measurement appeared first on Associations Now.

Resources 40

Resources Marketing Survey Industry 40

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

Associations Now

FEBRUARY 11, 2020

If you have members who are influential in your industry or profession, consider putting them to work as ambassadors. Influencer marketing isn’t just for A-list celebrities and social media personalities with tens of thousands of followers. The post Turn Member Influencers Into Industry Ambassadors appeared first on Associations Now.

Industry 103

Industry Social Media Recruiting Recruitment 103

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. Let’s take a look at what to expect from this offering: Why are we offering email services?

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

Association Analytics

FEBRUARY 14, 2023

However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance.

Discount 321

Discount Leadership Tools Resources 321

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.

Marketing 52

Marketing Indiana Newsletter Social Media 52

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What is changing in our industry?

Marketing 88

Marketing Team Social Media Communications 88

Beth Kanter

FEBRUARY 22, 2024

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

Marketing 41

Marketing Tools Products Tips 41

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. Content marketing. Next gen membership #1. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52