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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.

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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. It’s not just a sales pitch, but education, an opportunity to inform.

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From Wishlist to Winning Bids: How to Procure Auction Items

NXUnite

Maybe some lower-price items were highly appealing to large groups of donors, but your big-ticket items got little attention, causing your revenue strategy to fall apart. Collaborate with your event planning team to answer these questions: When will the auction happen? What is the auction’s revenue goal? Now comes the fun part!

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How to Give Your Customer Success Team Superpowers

Higher Logic

Is your customer success team burnt out? With recent emphasis on customer success programs and the rise in rapidly scaling tech companies, customer success teams are often strapped for resources and time. But how can you get past these roadblocks to activate your customer success team’s success? How about stressed?

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Build a Marketing Dream Team—Welcome AI

.orgSource

Granted, without any information beyond what it could find in its electronic domain, the results were basic. Both bots produced similar output; ChatGPT offered more information, however, Bard was the most accurate. I would read through your website carefully and take notes on the information I find. Reading and note taking??)

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What Associations Can Do to Close the Nondues Revenue Gap

Associations Now

Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.

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