Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Intriguing. Virtual conference of the week. Mon 6/1 at 12 p.m.

San Diego 259

San Diego Strategy North Carolina Conference 259

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members.

LMS 91

LMS Course Library Learning Management System 91

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

NOVEMBER 30, 2017

Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well. Marketing skills can help further your customer community’s acquisition, retention, and advocacy goals. Expert Tip: Use marketing campaigns to give your community more business value. Answer questions.

Team 174

Team Video Content Library 174

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #1) Growth and Relevancy Tools.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.

Software 52

Software LMS Certificate Learning Management System 52

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger. The concept of distributed ledgers has usefulness outside of its thriving use in financial transactions and currency speculation, and it is actively triggering innovation in healthcare IT.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Disciple Media

MAY 21, 2020

They are useful for social media marketing, but are limited as they can only gather some data (not all) and they don’t allow for customisation of your community. Community management platforms normally charge a monthly or annual subscription to the community owners, so they have no need to advertise to create revenue.

Social Media 36

Social Media Revenue Library Tools 36

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Fri 2/3 at 10 a.m.* – Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic.

LMS 40

LMS Video Technology Revenue 40

.orgCommunity

FEBRUARY 6, 2019

Tracy King, MA, CAE, CEO and Chief Learning Strategist at InspirED, is one of those innovators. Grow Market Share. Universities have the resources to design courses and certification and the desire to generate additional revenue. Trendspotters are great, but trendsetters are golden. Acceleration. Make education available 24/7.

Certificate 60

Certificate Illinois millennials Education 60

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors. Virtual conference success stories. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. This will get you through year one covering staff costs and marketing expenses. Dues establish the perceived value of the organization.

How To 64

How To Library Committee Kentucky 64

Achieve

JUNE 11, 2020

Will less revenue in 2020 impact your plans for 2021? COIVD-19 Nonprofit Resource Library. Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica holds a BSBA in Marketing from the University of Central Florida.

Florida 52

Florida Press Release Social Media Education 52

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. During those 19 years, DrakeCo emerged as a progressive and innovative association management firm with a passion for serving its clients. Association for Rural and Small Libraries.

St. Louis 64

St. Louis Library Kentucky Association Management 64

Reid All About it

OCTOBER 22, 2021

Innovative events. Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Who can argue with that? Host: ASAE.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. While this is a good instinct, the lure of repurposing recorded content as eLearning is resulting in digital libraries full of under-utilized content. Articulate ). Achurch Consulting ). 1 CAE credit.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Discover innovative methods to advance professionally, despite these new challenges. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program.

LMS 174

LMS Price Revenue Technology 174

Higher Logic

JULY 25, 2017

That same five percent retention increase may be able to increase revenue by up to 95 percent. Customers often share creative ways to resolve issues as well as innovative ways to use products that your company may not have thought of. This practice benefits your company in terms of market relevance and new customer acquisition as well.

How To 176

How To FAQ Tools Products 176

Higher Logic

OCTOBER 8, 2018

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives. Objective #3 - Revenue.

eBook 109

eBook Directory How To Member Experience 109

AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. It connects him to peers who share his interest in association management and cause marketing. We can’t expect to replicate it, therefore we look for ways to adopt, adapt and amplify a tool like Twitter through innovative ideas.

Social Media 64

Social Media Library Kentucky Directory 64

Reid All About it

OCTOBER 26, 2018

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation.

DC 34

DC Washington Chicago LMS 34

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). But members are all busy with their days, which are more like a public library.

Social Media 120

Social Media Library Resources Guidelines 120

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Is your Board ready for innovation? 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Higher Logic

JUNE 15, 2017

Already proven popular with customers (think about Facebook and LinkedIn) online communities benefit companies across almost every department from marketing and sales to customer service. Increase Upsell, Cross-Sell, and Add-On Revenue. Drive Product Innovation. Cut Customer Service Costs (And Increase Satisfaction).

Products 191

Products Revenue Library Cost 191

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

SEPTEMBER 4, 2020

Hear how COVID-19 accelerated workplace culture innovation. Amy Burke, Executive Director, Special Libraries Association. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International. Projected Outcomes of the 2020 Elections and Impacts on the Market. Arianna Rehak, Matchbox Virtual Media.

Montana 322

Montana LMS Revenue Recruiting 322