Higher Logic

FEBRUARY 14, 2017

Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value. Why is an online community better than a conference or a members-only magazine? Every organization has its own set of unique goals that need to be considered.

Strategy 168

Strategy How To Software Team 168

Association Adviser

OCTOBER 9, 2018

What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. Do not confuse technical proficiency with leadership potential.

Leadership 197

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.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. They will be representing your organization.

Leadership 88

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview.

Marketing 64

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Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. Listen to member conversations.

Content 88

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Reid All About it

SEPTEMBER 15, 2023

Data strategy. Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. The Science of Executive Leadership: Training That Drives Organizational Results Neuroscience reveals that power changes the brain in surprising ways.

LMS 256

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Ungrated

JULY 24, 2023

The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment. The 2023 EXCEL Awards are the largest and most prestigious annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications.

Newsletter 52

Newsletter Maine Resources Communications 52

Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 184

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Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. 1 CMP credit.

Revenue 370

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Velvet Chainsaw

JUNE 15, 2022

Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Budget makers often have an ego to stroke and will want a seat at the table with someone who can make commitments on behalf of your organization.

Price 98

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Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). This is despite the prominence of professional development in both the organization’s mission statement and annual budget projections. Innovative instructional strategies.

Education 100

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Reid All About it

JUNE 21, 2019

She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”. Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture. I found Pornhub anyway.”

Revenue 227

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Reid All About it

JULY 30, 2021

Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. every Monday.

Newsletter 195

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Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

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Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Unlike with human healthcare organizations, the accreditation is voluntary.

Examples 88

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Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. . Foresight as a Leadership Competency, Part 1.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 14, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. New episodes are posted by 1 p.m. every Monday. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Idea Architects

MAY 30, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Unfortunately, in many organizations, conversation around core values is primarily associated with painful wordsmithing.

Leadership 60

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Association Adviser

FEBRUARY 26, 2018

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. Growing a robust population of young professionals is essential to the future of your organization. Do you have copies of your magazine available at events for young professionals?

Charlotte 118

Charlotte Indiana Communications millennials 118

Reid All About it

JUNE 26, 2020

Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Implicit bias. CRP challenges. Host: ASAE.

Montana 370

Montana Conference Content Education 370

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

.orgSource

OCTOBER 1, 2023

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”

Las Vegas 100

Las Vegas Marketing Software Tools 100

YourMembership

JUNE 12, 2015

Along with his comments Jeff sent an article he wrote that was recently published in “Association Forum” magazine titled Build Your Association Through Stakeholder Development. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

Velvet Chainsaw

NOVEMBER 4, 2021

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

St. Louis 97

St. Louis Phoenix Missouri Florida 97

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. You shouldn't just play around with price.

Price 60

Price Leadership Discount Strategy 60

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals.

Marketing 52

Marketing Social Media Directory Video 52

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

Achurch

FEBRUARY 11, 2022

Now, leadership is making more permanent changes, and the time is ripe to reward your managers. This is a tremendous, missed opportunity for organizations. organization) is steadying out again, it is time to pump oxygen back into the cabin at optimal levels and move away from an “in case of emergency” mindset.

Team 83

Team Leadership Communications Tools 83

Delcor

JANUARY 7, 2020

As Ross explains, the digitization that has occurred in most organizations has been focused on operational excellence, while digital transformation is about rapid business innovation. Printed magazine delivered by mail. Online reproduction of the magazine. Digitized vs. Digital. Printed program book and registration by mail.

Illinois 72

Illinois Directory Innovation Team 72

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. James Lancaster, Editor, AMI Magazine. – Member ROI Simplified: Safeguarding Your Organization’s Future. Content audit.

Indiana 221

Indiana Review Education Conference 221

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). a lot of Southwest) and development that is a result of the more organic, community-based, reality-based approach Jacobs advocates (i.e., .” Associations Now asks: is it time to dump “ strategic planning “?

DC 150

DC Innovation Review Leadership 150

Velvet Chainsaw

FEBRUARY 23, 2016

Danger, conference organizer! Too many organizations pat their leaders on the back for increased attendance, positive smile-sheet scores, or increases in sponsorship revenue. Actionable metrics measure what matters and help you make decisions about the strategy of your conference. Are you following leading or lagging indicators?

Conference 40

Conference Organization Revenue Team 40

Reid All About it

FEBRUARY 21, 2020

Gwen Moran at Fast Company identifies four signs your organization might be more ageist than you think. Danny Lewis, Smithsonian Magazine ). This series of 15-minute videos cover hot topics and issues related to 501c organization management. Does Your Organization Need a Better Technology Roadmap? Yes, they do.

DC 221

DC Washington Content Education 221

Idea Architects

DECEMBER 12, 2011

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Leadership Limerick: Gratitude, Not Platitude. Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Labels: leadership limerick.

Leadership 60

Leadership Columbus DC Louisville 60