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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Report: HR Playing an Increasing Role in Strategy

Associations Now

The McLean & Company survey found that human resources departments are under more pressure to improve professional development and return-to-office policies. HR departments will play a stronger role in hybrid and remote workplace policies, leadership training, and overall organizational strategy in 2024, according to a new report.

Report 108
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Level Up Your Component Leadership Training

Associations Now

Component leadership training can strengthen individual chapters and the larger organizations they’re a part of. Here’s a look at how the Council for Exceptional Children revamped its leadership training to prioritize content and programming and better meet member needs.

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Association Brain Food: 4.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association boards. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Association trends. The outlook for associations, as described in Marketing General Inc.’s

Content 266
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Why your membership organization needs super users

Association Success

Every membership organization has members who go above and beyond. . But as much as you might appreciate your organization’s super users, it’s not always clear how to bring them into your overall strategy. . MORE: 4 trends to adopt for an effective member strategy. They’re your biggest fans, advocates, and ambassadors. .

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It Takes Resources

Eric Lanke

Another lesson for me this week that demonstrates how a strategy without the resources to support it is a recipe for failure. We know our strategies are compelling and our volunteers are dedicated, and we think that if we simply bring the two in alignment with each other the execution will take care of itself.

Resources 100
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Building a board strategy

Aaron Wolowiec

Good leadership requires vision. And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession.

Strategy 185