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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Learning Management System (LMS) / eLearning. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils. Group Management.

Tools 205
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Association Brain Food: 10.27.23

Reid All About it

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 259
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

The apprehension to adopt a new system or modify a current one is real. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about. Essentially, analytics supercharges all your existing systems.

Analysis 169
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Association Brain Food: 6.14.24

Reid All About it

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. AI for associations. CAE credit.

Arlington 212
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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. by Tony Rossell, Marketing General Inc. Gen Z education. What about your managers?

Revenue 259
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Association Brain Food Weekly: 6.18.21

Reid All About it

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Demystifying LMS-AMS Integration Options: For Association Non-Techies.

LMS 369
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Association Brain Food Weekly: 6.25.21

Reid All About it

WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

LMS 361