Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?

Organization 121

Organization Massachusetts Revenue Survey 121

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like.

Marketing 94

Marketing Member Engagement Strategy Report 94

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. What values do members prioritize at their associations? Here are the top five member priorities to get you started: . Code of ethics. Download now.

Leadership 118

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Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. That depends on your association’s members! Let’s get started!

Review 169

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Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

Recruiting 146

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Nimble AMS

JULY 28, 2022

The Community Brands 2022 Association Trends Study has also noted this trend, reporting half of all professionals say their IT budget will increase over the next year. In a post-pandemic world, Gartner reports traditional fixed IT budgets aren’t working. Doing so will help provide great member value, enhancing the member experience.

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Software LMS Learning Management System Missouri 123

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

FEBRUARY 19, 2019

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.

Recruiting 212

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Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. How community helps: Appeal to the next generation of members with a modern community experience.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 28, 2022

Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

DECEMBER 27, 2022

What types of members participate in continuing education? The answers to these questions can help improve the member experience for everyone who joins your organization. . You can gather data from forms, cloud storage, association management software, or marketing programs. Improve the member experience .

Association Management 135

Association Management Software Analysis How To 135

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Hear tips to recruit and retain these generations. Governance. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

DECEMBER 5, 2022

Try creating roles in which volunteers can connect more members to your organization, like a moderator or ambassador. If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. Ambassadors build member engagement within your online community platform by fostering conversation.

Member Engagement 134

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MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Number of users Depending on the number of people who need to run reports or get administrative access, your cost will fluctuate accordingly.

Software 52

Software Association Management How To Email Marketing 52

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. From light to heavy, the next night we had cheesy smoked Gruyere chicken. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Nimble AMS

APRIL 3, 2022

In today’s evolving world, i t’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience. ?. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

Software Certificate Technology System 130

Reid All About it

MARCH 25, 2022

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. Thorben Grosser, VP of Product Marketing & Events, EventMobi. AWTC Salon: Recruiting and Retaining Tech Talent. 1 CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Every year, I look forward to pouring over this report as soon as it comes out.

San Antonio 150

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Every year, I look forward to pouring over this report as soon as it comes out.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

AUGUST 20, 2021

While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Volunteer training. More info/register. Host: JUNO.

Revenue 195

Revenue Content Resources Strategy 195

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Need more help recruiting new young members?

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

APRIL 2, 2021

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Mike Murray, Content Marketing Institute ). Future conference attendance.

Revenue 335

Revenue Conference Industry Strategy 335

Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world.

How To 72

How To LMS Certificate Member Experience 72

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

JUNE 9, 2023

They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205