Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Freak

MARCH 1, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.”

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. In the same period, AACVPR’s revenue from educational offerings more than doubled from $98,224 in FY2012 to $202,189 in FY16. Here’s some tips on how you can do the same. A Broader Trend.

Revenue 75

Revenue Certificate millennials Report 75

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.

millennials 205

millennials Learning Management System Marketing Tips 205

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 13, 2016

A good report informs and influences action. In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. . – Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Mobile apps. Attend as many or as few sessions as you wish—sessions described below.

Strategy 272

Strategy Video Technology Innovation 272

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Table of Contents.

Revenue 72

Revenue Discount Products Marketing 72

WBT Systems

FEBRUARY 28, 2017

This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

Education 150

Education Mooc Certificate LMS 150

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

Member Experience 130

Member Experience Tips How To Software 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Of all the benchmark reports released in the association community each year, this is one of my favorites. Make Your Marketing Technology Resolutions for 2018.

DC 225

DC Washington millennials Chicago 225

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. 10 Association Communications Stats + Membership Tips. Tip : Education paves the way to understanding. Where does yours stand?

Communications 287

Communications Tips Content Tools 287

Nimble AMS

DECEMBER 5, 2022

If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

Marketing 40

Marketing millennials Social Media Content 40

Associations Now

JANUARY 7, 2020

Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020. For instance, Fast Company recently reported that Facebook engagement is declining, whereas TikTok engagement is growing quickly, especially with millennials and members of Gen Z. Sponsored content.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. Transfer.). The demand for knowledge will continue to grow this year, specifically the focus on certification programs.

Certificate 100

Certificate Revenue System millennials 100

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? Recruiting new members and keeping them engaged is a crucial activity for all associations.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. Don’t fall for sensational generational learning myths. Tue 1/29 at 2 p.m.

Chicago 170

Chicago DC Content Washington 170

Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. ASAE 2014 Marketing Membership & Communications Conference.

millennials 60

millennials Georgia Florida Directory 60

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

OCTOBER 7, 2016

In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Learn about the digital relationship between content, marketing and eLearning.

Mooc 205

Mooc Certificate DC millennials 205

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. How to identify and implement non-dues revenue vehicles.

Case Study 150

Case Study Arizona Social Media Revenue 150

Socious

SEPTEMBER 23, 2016

Download Your Free Report of 9 Consumer Trends That Affect Your Association Today. HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. Tactic #5) Bridge the Education Gap.

millennials 100

millennials Course Tools Industry 100

WBT Systems

SEPTEMBER 5, 2017

In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. Increasing revenue and membership with podcasts. Affiliate marketing is another popular source of passive income for podcast hosts. Who’s listening to podcasts?

Content 150

Content Education Products millennials 150

Associations Now

FEBRUARY 7, 2019

Now there’s word of a new group that would focus on marketing in the space. The growth in awareness and acceptance has been on a classic hockey-stick curve, and it happened without any significant marketing,” Marty Hurwitz, the CEO of MVI Marketing, the firm that conducted the study, said in a news release.

millennials 45

millennials Committee Revenue Marketing 45