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APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

DECEMBER 14, 2018

If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations. Kivi Leroux Miller, Nonprofit Marketing Guide.com ).

Vermont 285

Vermont DC Washington Education 285

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. 1 CAE credit.

Innovation 359

Innovation Las Vegas Communications Education 359

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

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FEBRUARY 26, 2021

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

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JANUARY 28, 2022

Josh Bersin is always insightful about the future of work, technology, HR, and learning. Still waiting for the new normal? A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

Newsletter 195

Newsletter Survey Team Software 195

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

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OCTOBER 4, 2019

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186

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JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ). 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Some things never change. Book Cougars.

Certificate 107

Certificate Chicago DC Washington 107

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JANUARY 12, 2018

If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection. Some quick hits: The New York Times, with more than 3.5 Telemarketing Still Has a Place in Today’s Association Marketing Mix. Host: Marketing General Inc.

DC 153

DC Washington eBook Marketing 153

YourMembership

JULY 3, 2014

New laws were developed to support and define these new groups and the role they would come to play in our educational and political system. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City.

New York City 150

New York City New York United States America 150

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Meet the experts who can solve your technology challenges. For all the technology, our audiences are still human. Scott Barry Kaufman ).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

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APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

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APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.

Revenue 39

Revenue Louisiana Technology Recruiting 39

YourMembership

JANUARY 12, 2012

News + Press. Technology. For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Provides a non-dues based form of revenue. Advantages.

Organization 150

Organization New York City Software Price 150

Associations Now

MARCH 23, 2020

But there are strategic opportunities for tapping nondues revenue that they could be leaving on the table. And as technology has shifted, so have tactics. A too-tough paywall could cost you opportunities to raise more revenue. A too-tough paywall could cost you opportunities to raise more revenue. By Eric Goodstadt.

Revenue 71

Revenue Content New York Course 71

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

California 59

California Texas Florida New York 59

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Technology Challenge Virtual Series. 1 CAE credit.

Technology 43

Technology Software Cost Products 43

Beth Kanter

JANUARY 12, 2018

Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands. This year I had a tsunami of birthday wishes.

Social Media 74

Social Media New York Video Content 74

Associations Now

JUNE 27, 2017

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. The challenge, of course, is figuring out what that might be—and resourcing for it. Now don’t get me wrong.

Florida 58

Florida New York Content System 58

Associations Now

AUGUST 11, 2016

Mark Thompson, president and chief executive of The New York Times spoke at an ad industry conference in June, saying : “We need to spell this out clearly to our users. Advertising is a vital part of the revenue mix.”. And if advertisers stop coming to the table, who is going to pay for the content?

New York 40

New York Software Survey Video 40

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JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. With so many people working part or all of the time from home, in-person conferences take on a new meaning. Online community.

Revenue 42

Revenue North Carolina Education System 42

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MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. It continues to see record levels of engagement and its revenue is up by 34%.

Arlington 39

Arlington Newsletter Project Revenue 39

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APRIL 17, 2020

If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ).

North Carolina 44

North Carolina Montana Revenue Content 44

Associations Now

MAY 3, 2016

Among them, the nonprofit technology firm Abila explains, is the makeup of what it calls “super members,” those who are not only engaged with your association but who also interact in ways that draw new people to the organization, make veterans want to stay, and help you achieve your business goals. Other Links of Note.

New York 40

New York Guidelines Software Project 40

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Host: New York Society of Association Executives.

Content 39

Content Education Recruiting Recruitment 39

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Event communications. Dan Crowd ). 1 CAE credit.

North Carolina 74

North Carolina Content Montana Social Media 74

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

Columbus 39

Columbus North Carolina LMS millennials 39

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Organizers: ASAE Technology Section Council and Association Forum. 1 CMP credit.

Chicago 37

Chicago LMS New York Content 37

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Host: New York Society of Association Executives. Virtual conference design. More info/register.

Blended Learning 300

Blended Learning Revenue Conference Technology 300