EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

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Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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EventMobi: Association Events

NOVEMBER 9, 2023

Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. Similarly, welcoming new members in your monthly newsletter helps existing members get to know your latest recruits, forming connections between new and longtime members.

Member Engagement 130

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

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Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. a discount code for anyone who attends a small group discussion).

Committee 52

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

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Associations Now

MARCH 6, 2020

Recruiting more volunteers means offering something for everyone—and that includes micro-volunteering opportunities for those who can’t make a larger commitment. Examples of micro-volunteering include welcoming attendees at a registration table, moderating panel discussions, or participating for an hour in a community service project.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. Forget “normal.”

Innovation 359

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register. Host: Propel.

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Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. What are the necessary steps you need to take for this project to be successful? . Who will own it? (

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Associations Now

MAY 21, 2015

No fires to put out—and you actually made some progress on one of your long-term projects. And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Is now a good time to talk?”. What are its strengths and weaknesses?

Communications 40

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MemberClicks

SEPTEMBER 29, 2022

A big plus: it can also help with your recruitment efforts. Offer ad space in your organization’s newsletter. In addition to banner ads, you can offer ad space in your organization’s monthly or weekly email or printed newsletters. Knowing their objectives and marketing initiatives helps you be on target with your pitch.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Ahhh…the Alan Parsons Project. by Megan Rockett. by Jeff Hurt.

Social Media 150

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MemberClicks

OCTOBER 10, 2023

This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources.

Software 52

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WBT Systems

SEPTEMBER 5, 2017

According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Producing a podcast is relatively easy compared to other media projects, and the learning curve is shallow. Inexpensive and easy to create.

Content 150

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Association Adviser

JULY 11, 2017

Promote the exclusive experience offered by being an active member of your association and the official, association-based benefits and resources, such as your education conference, local lunch and learns, online community, industry-specific publications, newsletters and networking events. Be humble but honest. Associations are powerful.

Las Vegas 71

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Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Reid All About it

AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Much is uncertain, but current projections can help.

Technology 43

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.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

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Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. Our suggestion is to email this link to potential respondents or include it in an e-newsletter to your members. It was originally posted at AssociationAdviser.

Survey 100

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.orgCommunity

JANUARY 21, 2020

But you don’t need to recruit a team of mad geniuses, who will demand an in-house yoga instructor and a dog-friendly workplace. When I begin a project with a new client, I typically interview the staff. What I recommend is picking a simple project with the idea that the only goal is to learn.

Innovation 52

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Reid All About it

FEBRUARY 3, 2023

A few of them might surprise you, but they’re essential for technology project success. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship.

LMS 40

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Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

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MemberClicks

MARCH 16, 2023

how to network or market yourself), learn how to play office politics or navigate how to get ahead. They tend to be focused on career development – whether that’s tackling an individual challenge for the first time or seeking out growth opportunities like taking on big projects or asking for a promotion. What are your top skills?

Tips 52

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Vanguard Tech

DECEMBER 8, 2011

You need to recruit champions who will help begin seeding conversations, begin creating conversations yourself, and explain how this will benefit the members up front. Perhaps do a "conversation of the month" in your e-newsletter linking back. Linda Chreno, Marketing General. Test so that you can uncover what they really want.

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Association Adviser

MAY 20, 2014

No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8 percent agree); member recruitment (10.8 Think of your members as belonging to a tribe, with your leadership as the elders.

Social Media 60

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Reid All About it

NOVEMBER 4, 2022

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

Arlington Technology Case Study Revenue 39

Association Adviser

DECEMBER 20, 2017

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. I published an article in VSAE’s newsletter one time. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

North Carolina 60

North Carolina Georgia Virginia America 60

Trade Association CEO Blog

MAY 27, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Need C6 Support? Contact Me. Friday, May 27, 2011. Members Get Members.

Newsletter 28

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AMR Management Services

JUNE 4, 2012

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. This will get you through year one covering staff costs and marketing expenses. of most start-up associations. For good measure, stretch your time lines by 6 months.

How To 64

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Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In A California Nurse Mentor Project study found that mentoring reduced RN attrition, saving hospitals between $1.4

millennials 60

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