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AMS News: Fonteva Acquired by Togetherwork

AssociationChat

The team there has built an incredible business – a true market leader in association and events management. As Togetherwork’s first major acquisition of a company built on Salesforce, it gives us a whole new range of expansion opportunities in all the markets we serve. Read the full press release.

Arlington 116
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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. I’m happy to feature it as long as it’s not too product-centric. Google doesn’t look kindly on AI-infused content.

Chicago 205
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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Off-page SEO resources help build validity for the brand’s digital presence. It should be your No. close rate.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Another great resource for discovering your audience is web analytics. Which product pages and landing pages are most popular?

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How One Association Changed Its Look from the Inside Out

Associations Now

The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally. Here’s how they did it.

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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Even being shortlisted will foster prestige – and an improved reputation – within your industry and community; will promote your company, products and people; and will enhance goodwill with your members and other stakeholders. Good luck if you enter!

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.