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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. One is the difficulty of proving the value of membership to members and prospects.

Revenue 256
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Member recruitment.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Young member engagement.

LMS 266
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Association Brain Food: 2.2.24

Reid All About it

Member connections. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. SHRM was also dinged for not providing accessible online learning.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Online experiences.

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Association Brain Food: 1.5.24

Reid All About it

Member segmentation. Dave Will at PropFuel has a lot to say about the low bar of member data segmentation. If you want a meaningful connection or relationship with members, you have to get more granular—and he explains how. Learning about AI. Non-dues revenue. Hot association topics. More info/register.

Revenue 277