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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit. . 1 CAE credit. Tue 12/5 at 1 p.m.

Arlington 271

Arlington Technology Strategy Los Angeles 271

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DECEMBER 18, 2020

Chapter training needs survey. Elisa Brewer Pratt, CAE, of Brewer Pratt Solutions invites you to participate in a Chapter Staff & Chapter Board Training Needs survey until Friday, December 25. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. Virtual event risks.

Video 221

Video Certificate Review LMS 221

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 259

Survey Project Strategy Education 259

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 65

Team Marketing California Survey 65

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JANUARY 29, 2021

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Jeff Evans, Associate Director of Public Policy, ASAE.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195

Survey Newsletter Price Technology 195

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: EventMobi. Host: Fridays@4.

Revenue 195

Revenue Content Virginia Technology 195

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SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 230

Revenue Survey Education Strategy 230

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JANUARY 12, 2024

. – The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 271

LMS Education Member Engagement Revenue 271

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FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> Hear about VAN’s 2023 survey key findings.

Case Study 271

Case Study Newsletter Strategy Revenue 271

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. every Monday.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

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AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Your association’s recruitment and retention success depend on your membership model pricing. Membership pricing.

Atlanta 195

Atlanta Price Revenue Denver 195

.orgSource

MAY 28, 2024

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. Short surveys or advisory boards are vehicles designed to provide feedback. But what about the other half of the equation? Most association CEOs don’t hand-pick the board. That’s non-negotiable.”

Leadership 88

Leadership Tools Strategy Innovation 88

Nimble AMS

APRIL 29, 2022

Get your volunteers in on event promotion by providing marketing collateral like premade graphics, videos, brochures, and posters to help them advertise the event within their networks. Recruit Subject Matter Experts (SMEs). Start by surveying your members to get a sense of their background and trade knowledge.

Revenue 117

Revenue Strategy Discount Price 117

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 276

Tools Strategy Revenue Technology 276

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Episodes are published Monday mornings in both audio and video format on most podcast services.

DC 206

DC Recruiting Recruitment Washington 206

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For millennials, , 62% prefer email over other marketing channels.

Marketing 52

Marketing millennials Email Marketing Social Media 52

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. A few common issues come up in GrowthZone’s latest association survey report.

Chicago 259

Chicago DC Washington Strategy 259

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JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: Fridays@4. Host: Fridays@4. every Monday.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 2021 Association Survey Results with ReviewMyAMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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JULY 21, 2023

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Hear tips to recruit and retain these generations. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. You might have seen this video of a man wrestling his puppy from an alligator’s jaws—without dropping his cigar! Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). More info/register.

Utah 370

Utah LMS Conference Technology 370

MemberClicks

NOVEMBER 29, 2023

According to a recent Linkedin survey , 79% of event organizers state that virtual events have spurred new opportunities for their organization, while 66% state that they’ve seen a boost in ROI in comparison to physical events. feature your sponsors on your landing page such as in your event video, include their logo, and more.

Video 97

Video Case Study Discount Proposal 97

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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Twitter, online video, email, and many other platforms are all vying for your attention.

Technology 100

Technology Marketing Software System 100

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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NOVEMBER 5, 2021

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. Quick hits. Host: PCMA.

Survey 195

Survey Revenue Price Team 195

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OCTOBER 1, 2021

Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey , that answers the question: “How will the acceleration of remote work impact the association workplace?” ” Contrarian marketing common sense. Five game changers for association success in 2022.

LMS 195

LMS Conference Technology Content 195

Potomac Core

APRIL 23, 2019

A Forbes Insights survey notes that “Enterprises successfully making the transformational shift have plenty of impactful benefits awaiting them.” Customer Research – GCCA delivered survey insights helping the Industry understand what customers seek. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. I followed advice in this recipe and this one too. . –

Leadership 195

Leadership Education Revenue Strategy 195

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150