GrowthZone

SEPTEMBER 27, 2020

Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. The most effective form of marketing is word of mouth.

Social Media 78

Social Media Tips Marketing Review 78

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Webinar | Inherited a Community Site, Now What?

Library 219

Library Products Video Course 219

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Freestone

DECEMBER 16, 2023

To use your data to set your KPIs, consider the following reports: Credit submissions Sales reports Order trends Marketing effectiveness Survey feedback TECH TIP: Leverage Freestone LMS for insightful reports and easy-to-use dashboards, to help you monitor your KPIs and plan for a successful New Year.

Education 58

Education Tips LMS Learning Management System 58

Higher Logic

DECEMBER 11, 2018

If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new. Since communities have been around for a while now, you need a way to set yourself apart from market. How do you incentivize participation in communities?

Library 153

Library Social Media Resources System 153

Freestone

APRIL 11, 2024

This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Giving life to your newly created marketing piece in multiple channels goes a long way. Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program.

Content 80

Content Revenue How To Social Media 80

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. Inspiration. Need to reignite your spark?

LMS 266

LMS Member Engagement Education Revenue 266

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. According to Bill Lee, one of the world’s foremost experts on customer success and advocacy, reference programs are likely on the way out.

Marketing 100

Marketing How To Content Products 100

Higher Logic

JANUARY 3, 2020

Hear more in this webinar with Jama Software: 2. When You Need a Good Customer Reference. Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution.

eBook 194

eBook Products Tips Tools 194

EventMobi: Association Events

JUNE 26, 2023

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Webinars According to a 2021 survey from vFairs, 77.2%

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. Aubrey Mellos, Marketing Manager, CommPartners. 1 CAE credit.

DC 150

DC Washington Review System 150

Blue Sky eLearn

MAY 30, 2017

You’ve done the hard work of generating registrations for your webinar. According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment.

How To 126

How To Case Study Content Certificate 126

Velvet Chainsaw

APRIL 28, 2020

Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. I fear that “webinar fatigue” is quickly setting in. Senior leaders are not going to engage in webinars longer than an hour if at all. Strategy—and Transparency—First. Associations must make smart decisions in selecting providers.

Strategy 105

Strategy Content Video Resources 105

Blue Sky eLearn

FEBRUARY 18, 2021

Just as you hold virtual meetings, webinars, or conferences, your organization can also host a successful virtual day of service to safely and efficiently give back to the community. . Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Quick hits. CAE credits.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Skip down to the list of free webinars if you prefer takeout. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

San Jose 369

San Jose Email Marketing Tools millennials 369

Freestone

APRIL 11, 2024

This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Giving life to your newly created marketing piece in multiple channels goes a long way. Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program.

Content 52

Content Revenue How To Social Media 52

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Good eats—skip down to the list of free webinars if you prefer take-out. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 160

Course How To eBook Price 160

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing.

How To 52

How To Discount Recruiting Recruitment 52

Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. Nothing is more powerful than word of mouth.

Social Media 127

Social Media Certificate Course Content 127

Reid All About it

DECEMBER 18, 2020

That’s my plan, plus watching ASAE TEC sessions recordings and webinar recordings from the past several months. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. Chapter training needs survey.

Video 221

Video Certificate Review LMS 221

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

FEBRUARY 14, 2020

Good eats—skip down to the list of free webinars if you’re not into cooking: My seafood share is back from winter break. If you have any free webinars or events coming up, please send me the link. Join us for an “Ask Me Anything” (AMA) webinar on the community topics you want to chat about. Rob Walker ).

DC 243

DC Content Education Washington 243

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 10, 2017

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. – Video Event Marketing that Drives Revenue.

Raleigh 150

Raleigh Austin Review Social Media 150

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Ungrated

MAY 5, 2023

In 2022, 6% of all new cars purchased were electric, and Bloomberg predicts that this market share will grow to 50% by 2030. Listen to CAI’s on-demand webinar: Shock to the System: Preparing Your Community for Electric Vehicles. As electric vehicle adoption continues to rise in the U.S.,

Cost 89

Cost Guidelines Strategy Review 89

GrowthZone

MARCH 12, 2021

It’s more important than marketing and more important than sales. less likely to refer others to your organization. There are two new ways to do this with technology—virtually and through drip email campaigns (marketing automation). It isn’t a webinar. A poorly onboarded member is: more likely to drop. CONCLUSION.

Directory 158

Directory Social Media Revenue System 158

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Career webinars. Industry introduction.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JULY 28, 2017

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Onto the show—the list of this week’s free webinars and other learning events. Most webinar hosts send registrants a link to the recording.

Chicago 150

Chicago Washington DC Social Media 150

Nimble AMS

DECEMBER 11, 2022

According to Dell , 80% of Generation Z hope to work with trailblazing technologies, and 91% reference tech as the most important factor when choosing a career. . When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136