Reid All About it

DECEMBER 18, 2020

That’s my plan, plus watching ASAE TEC sessions recordings and webinar recordings from the past several months. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. Chapter training needs survey.

Video 221

Video Certificate Review LMS 221

Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. Nothing is more powerful than word of mouth.

Social Media 127

Social Media Certificate Course Content 127

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Career webinars. Industry introduction.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Quick hits.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Skip down to the list of free webinars if you prefer takeout. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. How to f ix it: Cover the common bases.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

FEBRUARY 14, 2020

Good eats—skip down to the list of free webinars if you’re not into cooking: My seafood share is back from winter break. If you have any free webinars or events coming up, please send me the link. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Rob Walker ). Tue 2/18 at 1 p.m.

DC 243

DC Content Education Washington 243

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Assisting with the search for new learning technologies.

LMS 172

LMS Course Price Team 172

Blue Sky eLearn

OCTOBER 11, 2017

Think about your naming conventions – is it a webcast or a webinar? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. A course or a workshop? A session or a seminar? Tip #8 – Outsource.

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive. Learn how to change webinars for the better.

DC 150

DC Washington Social Media Tools 150

YourMembership

JUNE 12, 2014

We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention. In the webinar we discussed the need for associations to redesign their membership offerings to remain competitive and relevant to Gen X and Gen Y in today’s economy.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

GlowGlobally

SEPTEMBER 18, 2010

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How is Certification Perceived in China? Membership. Public Affairs. by Peter Turner.

Marketing 60

Marketing Certificate Newsletter Products 60

Blue Sky eLearn

OCTOBER 11, 2017

Think about your naming conventions – is it a webcast or a webinar? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. A course or a workshop? A session or a seminar? Tip #3 – Outsource.

LMS 120

LMS Tips Mooc Social Media 120

MemberClicks

NOVEMBER 11, 2021

One of the most effective ways to keep track of members during events, webinars, or other gatherings is by using member check-in software. You’ll have to manually input it into your other systems to be able to cross-reference it with other membership data. Certificate generator. Understand which events appeal to which members.

Software 52

Software Membership Management Tools System 52

MemberClicks

NOVEMBER 11, 2021

One of the most effective ways to keep track of members during events, webinars, or other gatherings is by using member check-in software. You’ll have to manually input it into your other systems to be able to cross-reference it with other membership data. Certificate generator. Understand which events appeal to which members.

Software 52

Software Membership Management Tools System 52

GrowthZone

JULY 24, 2018

This is referred to as software as a service (SaaS). Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Popular Association Software Platforms.

Software 84

Software Association Management Austin Atlanta 84

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

AUGUST 19, 2022

After a few years of virtual-everything, our tolerance for the traditional webinar format is withering away. WBT Systems offers suggestions for producing webinars that provide a learning experience worth your attendees’ time and attention. This edition includes all the free events I could find for the next two weeks. Host: Fridays@4.

Technology 43

Technology Software Cost Products 43

Reid All About it

AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Octavio ‘Bobby’ Peralta shares a recap of a webinar he attended on the seven surprising traits of future board directors. Future-proofing. Board director traits. Consulting. Email Address: Subscribe.

Software 41

Software System Technology New York 41

Reid All About it

SEPTEMBER 20, 2019

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Quick hits before we get to next week’s free webinars: Four essentials for a good project charter. Achurch Consulting ). Christopher S.

DC 34

DC Washington Baltimore Certificate 34

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Once you have this information, you can start to target other members who have similar characteristics with specific marketing messages that you know will resonate. This can help you determine which courses to market more heavily and which to sunset.

Products 282

Products Analysis Price Revenue 282

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Good eats—skip down to the list of free webinars if you prefer take-out. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

MARCH 29, 2019

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. I really enjoy Scott Monty’s blog posts, especially how he ties in classical and historical references, this time, strangely enough, from The Twilight Zone.

Arlington 170

Arlington DC Certificate Washington 170

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of searchable, digitized list allows anyone to review prominent members who belong to your organization, find professionals in the same industry, and even refer customers to one another. Continuing education and certifications. Mentorship program. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of searchable, digitized list allows anyone to review prominent members who belong to your organization, find professionals in the same industry, and even refer customers to one another. Continuing education and certifications. Mentorship program. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. In one of those seeing-something-everywhere-all-of-a-sudden phenomena, I’ve come across several references to stakeholder capitalism lately. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

SEPTEMBER 9, 2022

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. You aren’t sure who to ask for references. Email marketing has never been more difficult than it is today. Email Address: Subscribe.

Education 41

Education Project LMS Technology 41

Leading Learning

MAY 5, 2020

When we put together a Webinar called “A Why-To and a How-To: Virtual Conferences in the COVID-19 Era,” we reserved ample time for Q&A. So it’s understandable that the point of reference for many who are thinking about a virtual conference now is a place-based event. But that point of reference comes with baggage.

Conference 52

Conference Class Case Study Examples 52

MemberClicks

JANUARY 6, 2022

A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Higher Logic

FEBRUARY 19, 2018

We recently hosted a webinar to detail what you need to know and how you can prepare*. Higher Logic recently achieved the TrustArc certification that confirms globally recognized privacy requirements, including Fair Information Practice Principles, OECD Privacy Guidelines, APEC Privacy Framework, and the EU-U.S. This new E.U.

How To 209

How To Guidelines Process Products 209

Higher Logic

NOVEMBER 29, 2018

this is how participants refer to the event's desert landscape). If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. Wait… what’s the playa? The product of this inclusive environment? Read: Building Inclusive Online Communities. #2:

San Francisco 267

San Francisco Price Guidelines Examples 267

Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. As learning business professionals, we must be careful how we use extrinsic motivators—whether praise, a digital badge, or a certification designation. or simply WIIFM.

Course 52

Course Resources Education Process 52