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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. Associations are more than the sum of their transactions, like member applications, registrations, and renewals. Associations are experience-creating centers.

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Personalize the Member Experience, Increase Retention

YourMembership

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go.

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5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. New member engagement programs are malleable.

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Association Brain Food: 11.10.23

Reid All About it

Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Member Engagement is an Art and a Science. Jeff Tenenbaum provides the basics at the American Bar Association’s Business Law Today. .

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Association Brain Food: 1.5.24

Reid All About it

. – Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. 1 CAE credit. Host: Zzeem Thu 1/11 at 1 p.m. – 1 CAE credit. More info/register.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.