5 Unique Ways to Improve Your New Member Engagement Program
Smooth The Path
JANUARY 16, 2018
Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. One insight we learned from the New Member Engagement Study is program planning never really ends. The most successful program managers continually experiment, measure, and evolve their programs.