INDUSTRY INSIGHTS YOUR PEERS ARE READING
This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. Overall, new member renewal rates had increased a couple of percentage points since the program was implemented. One insight we learned from the New Member Engagement Study is that program planning never really ends. The most successful program managers continually experiment, measure, and evolve their programs. MORE
Pricing. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ? Follow up on your new members, six months from now. Pricing. MORE
The so-called ‘end in mind’ these teams share is staff and customer engagement. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. We believe this approach will concomitantly lead to improved staff and customer engagement. How we are building a purpose-driven structure, and why. MORE
The Art of Engaging a Virtual Audience. You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Learn creative and easy to implement tactics for engaging your virtual or hybrid audiences. MORE
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. MORE
Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience. MORE
– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience. MORE
Pricing. Ideas to help you engage, empower and retain members. Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Are there services within your association that you could package together and “sell” as a premium membership of some kind, on top of your current member type designations? Member Engagement + Retention. MORE
The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete. MORE
Also: When your members signed up, you made a promise to them. Most associations have some members who are always asking for more, as well as some who never take full advantage of their benefits. Try surveying what your members want before making the big leap. (ht MORE
Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience. MORE
Think of the things and experiences you buy and it would never occur to comparison shop because you need THAT, not the next best cheapest facsimile of THAT. We don’t love them because they are the lowest price. What else can we do to get members to rave about our association? MORE
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. MORE
Bargaining: "What if we adjust the pricing? members) want. It''s been demonstrated in research done by ASAE that board members, engaged volunteers, and even staff, are by their very nature disconnected from the normal member experience. (We MORE
It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. MORE
Pricing. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. My experience? MORE
That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life. MORE
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. MORE
A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model. MORE
Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees. MORE
In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members. MORE
Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees. MORE
Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. Focus Only on The Value New Members Need. MORE
It’s an approach that puts members at the center of an association’s activities. In a recent report about CRM suites, Forrester noted that the value of CRM has shifted toward helping organizations better support customers in their engagement journeys to bring about satisfaction and long-term loyalty. Aren’t your activities focused on member engagement, acquisition and retention? MORE
Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. MORE
Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people? MORE
Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing. MORE
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul. MORE
For companies, it is the foundation of every experience. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Put Your Brand Purpose Into Action with Engagement Tools. MORE
The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience. MORE
Smooth The Path
JANUARY 16, 2018
Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. Focus Only on The Value New Members Need.
YourMembership Blog
JUNE 12, 2012
Pricing. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ? Follow up on your new members, six months from now. Pricing.
Associations Now
OCTOBER 12, 2016
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention.
Socious
OCTOBER 24, 2016
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.
Higher Logic
NOVEMBER 29, 2018
Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?
Higher Logic
APRIL 18, 2019
For companies, it is the foundation of every experience. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Put Your Brand Purpose Into Action with Engagement Tools.
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Smooth The Path
AUGUST 20, 2019
In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.
Smooth The Path
JUNE 18, 2019
The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.
Smooth The Path
MARCH 22, 2016
Think of the things and experiences you buy and it would never occur to comparison shop because you need THAT, not the next best cheapest facsimile of THAT. We don’t love them because they are the lowest price. What else can we do to get members to rave about our association?
Higher Logic
MAY 2, 2019
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.
GrowthZone
JUNE 17, 2019
Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.
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Smooth The Path
OCTOBER 4, 2016
It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.
Aptify
NOVEMBER 13, 2019
A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.
Reid All About it
AUGUST 19, 2016
– Social Media 201: Content Curation, Time Management and Audience Engagement. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience.
YourMembership Blog
MARCH 29, 2012
Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing.
YourMembership Blog
SEPTEMBER 14, 2012
Pricing. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. My experience?
Higher Logic
SEPTEMBER 15, 2016
The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.
Association Subculture
JUNE 13, 2013
Bargaining: "What if we adjust the pricing? members) want. It''s been demonstrated in research done by ASAE that board members, engaged volunteers, and even staff, are by their very nature disconnected from the normal member experience. (We
Reid All About it
MAY 17, 2019
That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.
Nimble AMS
DECEMBER 20, 2018
It’s an approach that puts members at the center of an association’s activities. In a recent report about CRM suites, Forrester noted that the value of CRM has shifted toward helping organizations better support customers in their engagement journeys to bring about satisfaction and long-term loyalty. Aren’t your activities focused on member engagement, acquisition and retention?
Higher Logic
APRIL 11, 2017
Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience.
Reid All About it
DECEMBER 7, 2018
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.
Associations Now
FEBRUARY 12, 2014
Also: When your members signed up, you made a promise to them. Most associations have some members who are always asking for more, as well as some who never take full advantage of their benefits. Try surveying what your members want before making the big leap. (ht
Association Success
MARCH 12, 2019
The so-called ‘end in mind’ these teams share is staff and customer engagement. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. We believe this approach will concomitantly lead to improved staff and customer engagement. How we are building a purpose-driven structure, and why.
YourMembership Blog
JANUARY 25, 2012
Pricing. Ideas to help you engage, empower and retain members. Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Are there services within your association that you could package together and “sell” as a premium membership of some kind, on top of your current member type designations? Member Engagement + Retention.
Reid All About it
JANUARY 13, 2017
Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.
Reid All About it
JANUARY 13, 2017
Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.
Reid All About it
NOVEMBER 8, 2019
Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience.
Reid All About it
JUNE 22, 2018
The Art of Engaging a Virtual Audience. You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Learn creative and easy to implement tactics for engaging your virtual or hybrid audiences.
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