Remove Member Engagement Remove Member Experience Remove Recruitment Remove Strategy

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different. Experience.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy.

9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Why Are Member Personas Important?

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

How Omnichannel Marketing Can Build Relationships With Your Members

Associations Now

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping?

6 Tips to Improve Your Association’s Management with Data

Fonteva

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members.

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Association Brain Food Weekly: 3.14.16

Reid All About it

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. PCMA members only, I believe.). What Can You Learn from Gaming That Will Boost Member Engagement? PCMA members only, I believe.).

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Association Brain Food Weekly: 12.2.16

Reid All About it

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Learn how modern website design elements can increase member engagement. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. But you don’t need a major retail event or sports month to recruit prospects.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations.

Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities.

Want to Put Members in the Spotlight? Take Better Photos.

Associations Now

A professional photographer shares tips on how to put members front and center in the photos you take at your events. If a picture is worth a thousand words, then what do your photos say about your members? Turn to members for backup.

Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience.

Top Association Social Media Jobs This Week – February 9

SocialFish

Social Media Manager , American Society for Aesthetic Plastic Surgery – The American Society for Aesthetic Plastic Surgery, (ASAPS) a 2,600 member nonprofit organization, is seeking a Social Media Manager.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC).

Why the Membership Professional Is a Rare Breed

Associations Now

In our previous installment, we pondered why most executives at membership organizations, it appears, don’t have previous work experience in a membership role. I’m constantly pestering staff about what they are doing for members.”

Association Brain Food Weekly: 11.2.18

Reid All About it

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. and how to get the right statistics to prevent national and chapter level members from leaving.