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7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Building an Association Crisis Communications Webpage

GrowthZone

Ideally, prebuilding a crisis resource page and having it ready to customize is the best way to prepare the best possible response to an association crisis situation (sometimes referred to as a “dark site”). The next best thing is to quickly craft a crisis resources web page for your members. Local, regional, state, national resources.

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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. Where are they going wrong? That number suggests a lack of strategy.

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Building Personas: Defining Your Audience

Higher Logic

Creating personas is a valuable practice for many departments across organizations. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience. What roles do they perform within their organizations? How much do they spend?

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Creating an Event Communication Plan

MemberClicks

It’s essential for ensuring that all of your event attendees have the information they need, and it helps to manage the overall flow of information across your organization when planning your event. These might include email, social media, event apps, websites, press releases, and signage.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

“This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

the organization’s greatest asset? They are wise stewards of our resources and visionaries who identify strategies for future growth. Is it even possible in organizations where the staff has little control over who fills those seats? Those achievements reflect your organization’s quality and imply a standard of excellence.