Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. What is IT’s accountability/role in developing overall strategy for their organization?

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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YourMembership

MAY 15, 2012

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members. Associations. Nonprofits + Foundations.

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Reid All About it

FEBRUARY 5, 2021

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

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Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. 1 CMP credit.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

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Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture. Membership trends. 1 CAE credit.

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Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

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Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Let’s work together to gain a better understanding of the compensation landscape, the factors that influence pay, and the strategies for negotiation, so associations can work to attract and retain an engaged workforce. Board buy-in on tech.

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Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Their lack of innovation and adaptation in pricing and product focus, combined with its delay in moving from brick and mortar to the internet, spelled disaster for this retail giant.

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Reid All About it

SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. (JT Long, Smart Meetings ).

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Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. WBT Systems explains how to identify your LMS reporting requirements. 1 CAE credit.

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Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Reid All About it

SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

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Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

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WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Offer member and non-member pricing.

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Reid All About it

JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume?

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Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Host: ASAE.

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Associations Now

FEBRUARY 12, 2019

But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members. Peer-to-peer recruitment. This shows us that authentic connections matter and can be much more relatable than other tactics for recruitment,” Myers says. Price sensitivity. Instagram engagement.

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Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Participants get the first look at the report in July. Content strategy. Member communications. The survey closes Friday, April 30.

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NOVEMBER 5, 2021

Education pricing. Dominic Price, Atlassian ). Moderator: Heather Story, consultant, Volunteer Strategies. Understand how to separate strategy from tactics. Putting a Price on It: The Changing Nature of Society Publishing. A willingness to change is not enough, that’s where the growth mindset comes in. Quick hits.

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Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership.

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Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change. So, will this slow down any time soon? Nonprofit Hiring Slowing. Bachelors Are Boss.

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Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy. Newer Post.

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff. Create an association website.

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Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. 1 CMP credit. 1 CMP credit.

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MemberClicks

AUGUST 15, 2022

They exist to administer, document, track, report, automate, and deliver online education…. And, making some or all of it accessible by members only will give you even more benefits to talk about when recruiting new members. Depending on the size of the program, you may have even more flexibility to try different pricing tiers.

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Reid All About it

SEPTEMBER 10, 2021

Reporting on your community can be challenging and time consuming. Hear about the what and why on community reporting. Presenters: Carli Feinstein, Vice President of Partnerships and Strategy at Craft & Commerce. What price? Increasing Membership Engagement via Effective Learning Strategies. Tue 9/14 at 12 p.m.

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Associations Now

SEPTEMBER 18, 2018

The Entomological Society of America recently undertook this kind of exercise to reconfigure its engagement and retention strategy for young members. To move its engagement and retention strategy forward, ESA created a “lifecycle” membership model. Member Inputs. She expects her members to dissect the data further.

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Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Reid All About it

FEBRUARY 19, 2021

Board strategy. Membership recruitment. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. I love Marketing General Inc.’s More info/register. Host: ASAE. More info/register.

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Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Eye-opening. Digital nomads.

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Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. CB Insights reports on 20 industries that 5G will transform. More info/register. Host: xScion.

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