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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. More info/register (ASAE members only).

Revenue 257
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.

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A New Approach to Volunteer Training

Mariner Management

We know that a comprehensive volunteer and chapter leadership development program consisting of multi-channel, asynchronous, and live delivery (virtual or face-to-face) training and resources is key to success. Of course, personas will vary from organization to organization, but you get the drift. Stay tuned!

Course 113
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How to create an association marketing strategy

Freestone

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. Do you want to establish your learning program as a go-to destination for professional development? Learner acquisition. Non-dues revenue goals.

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Building Personas: Defining Your Audience

Higher Logic

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This is a great starting point for building personas. Harness Your Customer Data.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Your professional development programs must adapt to their traits, values and expectations. Member recruitment. More info/register (ASAE members only).

Revenue 257
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Association Brain Food: 6.23.23

Reid All About it

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Only 54% have a policy or plan to develop one. Scott Fitzgerald ChatGPT. AI usage policy. What the heck?

Metro 195