Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. Review your legacy systems and processes. Recruit your team.

Maine 62

Maine Technology Social Media Strategy 62

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. How can your learning management system increase non-dues revenue? You’re not alone!

Learning Management System 81

Learning Management System LMS Revenue System 81

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. The concept was built around a systems thinking approach to membership. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Reid All About it

DECEMBER 2, 2022

WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. WBT Systems explores why the brain drain is occurring and how associations can help companies (and themselves) prevent and manage it. Virtual event planning template. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. One way to look at this lead to paid member conversion system is as a funnel.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Velvet Chainsaw

JANUARY 7, 2013

” Many thought leaders use social media to share their ideas. Blog posts, white papers, research, tweets, and online and face to face presentations are a few ways to follow those leaders. Create a good electronic filing system to keep track of those interesting articles, blog posts and web pages that you discover.

Social Media 40

Social Media Tips Conference Review 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. . Using Social Media to Recruit Staff.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5).

Report 40

Report Marketing Price Survey 40

SCD Group

AUGUST 13, 2012

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. Monday, August 13, 2012.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 9, 2010

In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. So how can this pull strategy be deployed? • Social Media Ads. • Blogs.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). ► February. (1). ► 2011. (29).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). ► February. (1). ► 2011. (29).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14).

Marketing 40

Marketing Social Media Price Survey 40

Reid All About it

DECEMBER 10, 2021

Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

Marketing 40

Marketing System Price Recruiting 40

Membership Marketing

JANUARY 19, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). ► February. (1). ► 2011. (29).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Renewal Systems. (14).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 7, 2011

Labels: Acquisition Campaigns , Renewal , Renewal Systems. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). . ► April. (5). ► March. (4).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. Labels: Membership marketing strategy. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

JANUARY 26, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). ► August. (2).

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

OCTOBER 18, 2019

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

DECEMBER 13, 2010

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Renewal Systems. (14). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. Labels: Growth Strategy , Quotes. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association.

Innovation 40

Innovation Marketing Price Survey 40