Associations Now

OCTOBER 3, 2014

With greater consolidation of the industry, airlines have been unbundling services that traditionally were included in airline tickets, and fees for these now additional services have become an increasing source of revenue, according to GBTA. For example, between 2007 and 2013, revenue from baggage fees rose from $464 million to $3.35

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Beth Kanter

JANUARY 18, 2018

Actually, according to the Urban Institute, 88% of nonprofits had revenue between $100,000 and $3 million in 2015! No longer small, with a budget over $5 million, the organization began work to become a high-performing nonprofit in 2007.

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Association Adviser

AUGUST 27, 2013

Non-dues revenue (NDR) is essential to keeping the cost of dues down. You’re taking it too far if you’re doing something that’s not relevant to your association’s mission just to make money—for example, selling used cars to members, even if you’re very profitable doing that. Do some associations take NDR too far?

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Membership Marketing

JUNE 20, 2012

Let me share an example from a recent test that we conducted with one of our clients. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2007. (51). Non-Dues Revenue. (1).

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Associations Now

OCTOBER 23, 2014

But the decision, which leaves roughly $2 billion in yearly revenue on the table, comes with a follow-up move that’s drawing mixed reviews. The National Community Pharmacists Association, for example, suggested that the move paints other pharmacies inaccurately. An “Unfair” Strategy?

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Association Adviser

MAY 20, 2014

” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. Real world example. Take Harley-Davidson, for example. Wiley 2011) and The Online Advertising Playbook (Wiley 2007).

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Associations Now

SEPTEMBER 10, 2013

Fundraising: During Jealous’ term, the association’s fundraising reach expanded significantly, with the group’s higher profile related to issues helping to boost the organization’s numbers—with 132,543 current donors, up hugely from 16,422 in 2007. The NAACP’s revenues stood at $46 million in 2012, up from $25.7

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Associations Now

JANUARY 6, 2016

These nonprofit organizations aim to prepare disadvantaged individuals to re-enter the workforce by employing them in a for-profit economic operation, from which the revenues are used to support training and rehabilitation services for those employees. A Duel of Dual roles.

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Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Speaking Engagements. Publications. Friday, October 21, 2011. Case Study: A Thriving Membership Organization. ► September. (6).

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Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. What examples do you have of successful segmentation programs?

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Membership Marketing

OCTOBER 20, 2011

For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The demand for the membership holds. At least up to a point. ► September. (6). ► August. (6).

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Membership Marketing

MARCH 14, 2011

For example, a quick search for a pair of sneakers shows a price range from $6.99 An example of this might be the deals offered by telecommunication and cable companies seeking new customers. Some people only want to buy the very best and are willing, for example, to pay $47,500 for a Rolex watch. ► 2007. (51).

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BlogClump

FEBRUARY 3, 2011

Sunk costs are costs that have been incurred and cannot be reversed, for example, spending on ADVERTISING or researching a product idea. Marginal revenue is the extra revenue earned by selling one more unit of something. ► 2007. (75). They can be a barrier to entry. ► July. (16). ► June. (7).

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L&M Association Management

FEBRUARY 2, 2011

For example. Independent schools, by definition, charge tuition to raise operating revenue. The difference between tuition revenue and operating costs is referred to as "the gap". This is the case with the school in this example. A More Pragmatic Framework for Assessing Risk. Background. Risky Idea.

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Membership Marketing

NOVEMBER 14, 2011

Here is an example of one tip from the book. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The title is, Customers Love ‘Em or Lose ‘Em. The book includes 57 tips on how to better serve your customers. I found it full of helpful reminders and practical suggestions. Communicate!

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Membership Marketing

JUNE 5, 2012

For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Aggressive membership marketers reach out to these prospects much more frequently over the course of a year and see strong returns. ► May.

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Membership Marketing

OCTOBER 4, 2010

She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. And yet, proper pricing can actually determine a product’s success or failure. ► September.

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Membership Marketing

NOVEMBER 15, 2010

For example, when I was at GRC, I hired a consultant whom we were paying very nicely on a monthly retainer. In my mind, for example, a consultant has to be willing to be fired, to walk away. . ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6).

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Membership Marketing

FEBRUARY 24, 2012

For example, when tracking renewal rates by each state, we see variations in renewals by up to 50 points (90 percent for the top state compared to 40 percent for the bottom state). ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Membership category renewal rates can vary by 40 points. .

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Membership Marketing

NOVEMBER 1, 2010

Here is one example of offering whitepapers or an email subscription to visitors of a website. For example, I truly enjoy blogging. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. This process is fundemental in achieving the awarness stage of the membership lifecycle. ► August. (6).

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Membership Marketing

SEPTEMBER 13, 2010

For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. . ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. First, you want to look at ROI by channel. Good Blogs.

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Membership Marketing

FEBRUARY 5, 2010

For example, 20,000 New Member Input /.25 Here are three examples of how you can project your future membership. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. So if your renewal rate is 80%, then your lapse rate is 20% or.20. 25 Lapse Rate = 80,000 Steady State Total Membership.

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Membership Marketing

MARCH 22, 2010

Can you please email an example of a renewal invoice to me at cbrazil972@yahoo.com? Hello Tony, I would love a copy of the example invoice as well. Hi Tony, Could you please send me your example. Please send me the example as well. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell.

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Membership Marketing

APRIL 10, 2012

For example, if an association had an annual conference or trade show, what proportion of the members attended? For example, one of the reasons that I write this blog is that I find many membership organizations are not using best practices in membership marketing. ► 2007. (51). Non-Dues Revenue. (1). ► May.

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Membership Marketing

MARCH 23, 2010

In January, for example, all of the renewals might be sent out in a yellow envelope. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The messages can focus on special offers or unique benefits and become more forceful with each subsequent month. ► September. (6). ► August. (6).

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Association Success

NOVEMBER 10, 2020

The financial crisis of 2007-2008 was a teachable moment about the obscure risks of highly interconnected and interdependent systems. For example, the 2016 bonnet DNS attack interfered with name resolutions for dozens of websites including Amazon, Netflix, Paypal and Twitter. What are the Risks for your Association?

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Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. There may not be a better example of the implications of whether or not organizations innovate and embrace change. Find it on Amazon. population. Find it on Amazon.

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Membership Marketing

APRIL 22, 2011

For example, the use of somewhat newer online marketing channels is taken advantage of by a minority of membership organizations. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Only 13.6% of respondents used paid advertising on other organizations websites to build awareness. . Good Blogs.

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Membership Marketing

DECEMBER 29, 2010

As an example from the retail world, “many restaurants find that the second-most-expensive bottle of wine is very popular—and so is the second-cheapest. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). ► June. (8).

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Membership Marketing

SEPTEMBER 3, 2010

I can speak from a personal example here. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. The second aspect of motivating a volunteer is helping them get in touch with their own story of how membership has influenced their life and success. I am a long term member of ASAE. ► September.

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Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Earlier in his career, Caldeira worked firsthand with Private Equity while at Dunkin’ Brands (2007-2009). Private Equity Investment is Exploding. Lee Partners.

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Membership Marketing

MARCH 5, 2010

If an organization has a large potential market and a low dues rate, for example, the force free trial may be far too expensive to deploy. I would expect that over their lifetime these members would also have non-dues purchases that would contribute to this revenue stream, but I do not have any data on what those might be in this situation.

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Membership Marketing

JANUARY 29, 2010

As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6).

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Membership Marketing

AUGUST 10, 2010

For example, staff renewal phone calls, fax, and peer member contacts were positive indicators for renewals with the groups that used these channels. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. But based on these high percentages, it looks like most groups use both of these channels.

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Leading Learning

MAY 24, 2022

Tagoras , the parent company of Leading Learning, recently turned 15 years old – we were founded in May 2007. At this point, smart phones and tablets seem so entrenched in our lives that it may be hard to believe that the iPhone was not actually introduced until 2007, only a month or so after Tagoras was founded. The SaaS Explosion.

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Membership Marketing

JANUARY 27, 2010

For example, if the test is for a special discount offer, then on the test segment use the same format as the control package and mail the test promotion to an equal ratio of the control lists in the mailing. . ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6).

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