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How content curation combats information overload

Association Success

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult. .

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Content Curation Revisited

Spark Consulting

Inherent in the shift from “association as source of information” to “association as hub of information” is that the community of professionals, experts, and organizations your association lives in is now a constant driver of knowledge in your field. (It Which means good information management is curation of both content and community.

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First Step to Content Marketing for Associations

YourMembership

A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them.

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Stronger by Association: Make 2012 "The Year of Better Content"

AMR Management Services

Tuesday, February 7, 2012. Make 2012 "The Year of Better Content". At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Where will the content come from?

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Reads of the Week: October 12, 2012

Reid All About it

Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. John Bell has some ideas in Getting Internal Experts to Create Content. If your organization wants to become an industry source for curated content – and frankly, why wouldn’t you? –

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Reads of the Week: November 16, 2012

Reid All About it

Another example of an organization having a tough time giving up control? Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing. But you might be missing out on all that you can achieve with your superb content if you are not content marketing.”

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Global Color Conference 2012

Association Navigator

The Global Color Conference 2012: Food & Beverage Color in Today’s Global Market , is the latest in a series of accomplishments for IACM, the leading association of food & beverage color manufacturers and users. Early September in Chicago was beautiful and IACM created a great event for color manufacturers and user companies.