Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83 Marketing automation is becoming more prevalent and affordable.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. Access to Data. click a link) to confirm their consent.

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SCD Group

SEPTEMBER 27, 2012

Thursday, September 27, 2012. Example of Engaging Your Prospects: A Great Idea for Association Marketers. Labels: association management , association marketing , Brightcove , C. David Gammel , content marketing , Jess Tepper , Maximum Engagement , SCD Group. ▼ 2012. c) 2012 SCD Group.

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SCD Group

OCTOBER 10, 2012

We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. See an example on the home page at: [link]. 9 Examples of Association videos. RealCoolTV shares examples of association videos.

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Associations Now

MARCH 27, 2017

coffee market, according to the National Coffee Association. But while the overall coffee market declined during that period, there were signs that suggested the market was simply recalibrating in favor of fancier drinks. The post Report: Coffee Market Surges as Consumers Grab Fancier Drinks appeared first on Associations Now.

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Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

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Membership Marketing

APRIL 23, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Monday, April 23, 2012. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Speaking Engagements. Publications.

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SCD Group

SEPTEMBER 17, 2012

Monday, September 17, 2012. Top 5 Roadblocks to Association Content (Marketing) Strategy. About 30 associations and nonprofit organizations participated in the 2012 Content Marketing World Conference workshop for associations and nonprofits. 10 Reasons Why Content Marketing Benefits Associations. ▼ 2012.

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Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. The MMA study suggests that the industry could nearly triple in size from a job-creation level, from 524,000 jobs in 2012 to 1.4

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Marketing Industry Innovation Products 40

Beth Kanter

SEPTEMBER 24, 2015

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Ten Inspiring Nonprofits (2012) on Instagram by Mashable.

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Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, June 20, 2012. Let me share an example from a recent test that we conducted with one of our clients. Publications.

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Membership Marketing

JANUARY 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, January 18, 2012. A “Good” Response Rate in Membership Marketing. at Wednesday, January 18, 2012.

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Beth Kanter

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Ten Inspiring Nonprofits (2012) on Instagram by Mashable.

Examples 28

Examples Tips Tools Social Media 28

SCD Group

JULY 31, 2012

Tuesday, July 31, 2012. Integrated Marketing Tip for Associations and Nonprofit Organizations. Shared by Betsy Wintringer, Director of Marketing, Association Management Center. Before you begin digital marketing, consider the desired outcome when developing a social media strategy and make sure it aligns. ▼ 2012.

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SCD Group

SEPTEMBER 10, 2012

Monday, September 10, 2012. Content Marketing World Conference Provides Valuable Info for Associations. The CMW12 was loaded with inspirational sessions and specific tips about content marketing strategies and tactics. The Content Marketing Institute provided additional highlights. ▼ 2012. Causeaholic.

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SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Causeaholic. AMR Management Services. 4) Advocacy.

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Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Speaking Engagements.

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Membership Marketing

FEBRUARY 24, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, February 24, 2012. When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts.

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Associations Now

MARCH 13, 2014

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. The campaign is a good example for associations looking for ways to reach new, especially younger, audiences. Have any other examples associations can take from corporate content marketers?

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SCD Group

DECEMBER 5, 2012

And, STIAL has a renewed focus on driving new association leaders to the organization as well as young association professionals through strategic marketing and recruitment efforts. STIAL officially launches Wednesday, December 12, 2012. You can still Celebrate with STIAL. Here is a link that you to register: [link] ?

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. Examples of the two pinup options. CONTRIBUTORS.

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Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. June 25, 2012 2:39 PM. June 25, 2012 4:45 PM.

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SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. at 4:25 PM.

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Content Marketing Recruiting Recruitment 40

Beth Kanter

SEPTEMBER 20, 2013

Nonprofit technology professionals know how to converts laughs to donations and devoted an entire session to sharing tips, techniques, and examples during a NTEN conference. 12NTC — Big Scary Nonprofit (@fortressftw) April 5, 2012. What are some of the best examples of nonprofits using humor in their engagement and content marketing?

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Examples Content Strategy Social Media 28

Membership Marketing

OCTOBER 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Some data from our recent Membership Marketing Benchmarking Report supports this premise. April 17, 2012 7:51 AM. ► 2012. (18).

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Eric Lanke

DECEMBER 30, 2013

Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012. No One Knows How to Make a Computer Mouse A newcomer to the list, this one was originally posted in February 2012. Don''t Rush to Fill the Silence This was #1 on last year''s list, and was orginially posted in May 2012.

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Thanks For Playing

MARCH 27, 2012

27 March 2012. Theres a bit of a fracas currently occurring around the selection of James Carville and Karl Rove as opening keynoters for the 2012 ASAE Annual Meeting. March 27, 2012 8:09 PM. March 28, 2012 10:55 AM. March 29, 2012 11:37 AM. March 30, 2012 2:31 PM. March 30, 2012 2:31 PM. MandyStahl.

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

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Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. The Need to Improve Member Networking.

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YourMembership

FEBRUARY 9, 2012

February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. If you’re hosting a workshop or featuring a guest speaker, for example, try to built in some time for networking, too. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate Responsibility. YourMembership.com Blog.

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Beth Kanter

DECEMBER 4, 2012

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. GiveMN 2012 by the Numbers by Jeff Achen, GiveMN Digital Strategist. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year.

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Membership Marketing

NOVEMBER 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Here is an example of one tip from the book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Membership Marketing

APRIL 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The 2010 U.S.

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Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Can you please email an example of a renewal invoice to me at cbrazil972@yahoo.com? Hi Tony, Could you please send me your example.

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Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

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