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Reads of the Week: March 1, 2013

Reid All About it

This week he answers the question: what kind of content strategy drives community engagement ? Is there anything more annoying than auto-play video? Watch the video that accompanies Andrew Sullivan’s post and you’ll see what I mean. Good news, fellow association geeks: Ben Martin, CAE is blogging again! Digital Trends ).

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Reads of the Week: January 18, 2013

Reid All About it

The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013. Only 25% of associations have a content strategy. She provides nine steps to creating a content strategy that will work for any organization, not only associations.

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Reads of the Week: April 12, 2013

Reid All About it

Jay Daughtry’s post, digitalNow 2013 in Less Than 180 Seconds , collects facts and soundbites from the conference. You can do something a robot can’t do: convince your C-suite that your organization needs to develop and implement a content strategy. That’s fine and all, but I don’t want to live in a content bubble. The Verge ).

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Things to Ask When Producing A Video

KiKi L'Italien's Acronym Soup

Whether you know it or not, video is likely in your future. Here''s why: From this blog post by Wolf 21 Internet Marketing , you can see some provocative statistics about video (attrib. to Craig Backman from McLellan Group): Video is the preferred medium by most site visitors. Video is relevant to all demographics.

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Reads of the Week: April 19, 2013

Reid All About it

Dirty Water by The Standells (video) my favorite by Mission of Burma didn’t seem appropriate right now. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Tagged: Content Marketing , Membership. digitalNOW (#diginow13).

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Reads of the Week: February 1, 2013

Reid All About it

However, as Rosenbaum says, “Information overload drives content consumers to look for human-filtered, journalist-vetted, intellectually-related material. Watch his two-minute video and check out the data in the infographic. He provides a list of reasons to embrace content in your marketing mix and backs them up with data and charts.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

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