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Social Media Roundup: Social Savvy Increases Productivity

Associations Now

A recent study shows that collaboration via social media leads to greater productivity within a team. How lenient are you with social media in the office? Why it’s time to loosen the reins, and more, in today’s Social Media Roundup: Social Media And Collaboration.

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Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from recalled products are down, the methods for sharing information on recalls appear to be lacking. Are product recalls keeping up with the times? ” Social Recalls Lacking. All of these variables should be decreasing.”

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Social Media Roundup: Social Highlights from Springtime Expo 2013

Associations Now

Jim Ziolkowski, founder of buildOn, delivered a rousing speech on replenishing education at ASAE’s Springtime Expo 2013. Also: how one exhibitor’s booth mixed fun floor activities with social media presence. Some social highlights from the show, and more, in today’s Social Media Roundup: Lessons to Learn.

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Reads of the Week: March 15, 2013

Reid All About it

Each post would make an interesting and productive topic for a brown bag lunch. Use your social media powers for good! Find out if a local charity needs social media ambassadors to help share their stories and news. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? She needs a vicarious experience, and I want to foster a connection with the Aquarium, and our oceans. “Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products. We have a kind of pact, Sue and I.

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Reads of the Week: April 19, 2013

Reid All About it

Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Why the disconnect?

Boston 150
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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.